Results 81 to 90 of about 705,477 (296)
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
core
Marketing Management Journal, 2004 A study was conducted to determine if perception of an advertised discount is affected by the magnitude of the discount, frequency of store discounting and store image.
BOB WU, SUSAN PETROSHIUS, STEPHEN NEWELL
doaj +1 more source
From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj +1 more source
Engineering peptides into antibodies—opportunities and strategies for therapeutic innovation
FEBS Letters, EarlyView.Peptides and antibodies occupy complementary therapeutic niches. Peptides recognize difficult targets in a compact format, while antibodies add specificity, long half‐life, and effector functions. This review examines strategies that merge both modalities—peptide grafting into loops, terminal and Fc fusions, and bioconjugation—highlighting how ...
Jinling Wang +2 more
wiley +1 more source
Measures of store loyalty in French food retailing [PDF]
Store loyalty is an important issue for retailers since it defines one way in which consumers are attached to stores. However, store loyalty is not unidimensional and there are different ways of measuring it.
Valérie Orozco, Fabian Bergès
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The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
, 2006 This article investigates how price and brand loyalty of three frequently purchased product categories can influence the purchase decision process of store brands versus national brands.
Ian Phau (13597147) +2 more
core +2 more sources
Effect of Product Cues on the Purchase of Private Labels of Food Products from Organised Retailers in Chandigarh [PDF]
International Journal of Management, Accounting and Economics, 2015 Organised retail industry is at a nascent stage in India. Industry of private label branded products, though evolving, is rapidly growing. Majority of the organised retail firms are still offering products under national and local brands. However, many
Rajneesh Mehra
doaj
ADEQUAÇÃO DA ROTULAGEM DE ALERGÊNICOS EM ALIMENTOS PARA ATLETAS
Demetra, 2019 Objective: To analyze the declaration of allergens in foods for athletes marketed in the city of Fortaleza, Ceará. Methods: A checklist based on RDC no. 26/2015 was used toassess195 labels of athletes foods displayed in a specialized store of nutritional
Bruna Pereira do Nascimento +3 more
doaj +1 more source
The microbiome in human skin aging
FEBS Letters, EarlyView.Age‐related skin changes encompass the well‐known visible phenotypic alterations, together with microbiome dysbiosis and a series of molecular aging hallmarks. These hallmarks characterize not only a fully stablished aged phenotype but also the skin aging process itself.
Manuel Huerta Arana +3 more
wiley +1 more source
How are strong brands built and maintained? Which elements of the marketing mix are most critical in building and maintaining brand equity? These questions have endured for decades because their resolution requires extensive data sets and advanced ...
Ataman, B.M.
core