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Positioning of Store Brands [PDF]

Marketing Science, 2002
We examine the retailer's store brand positioning problem. Our game-theoretic model helps us identify a set of conditions under which the optimal strategy for the retailer is to position the store brand as close as possible to the stronger national brand.
Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju   +2 more
openaire   +5 more sources

Store brands’ purchase intention: Examining the role of perceived quality

European Research on Management and Business Economics, 2017
Considering the increase of the store brand's market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality ...
Cristina Calvo-Porral, Jean-Pierre Lévy-Mangin   +1 more
doaj   +2 more sources

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS’ LOYALTY AND PURCHASE INTENTION [PDF]

RAE: Revista de Administração de Empresas, 2016
With today’s trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands’ purchasing likelihood between store brands with a ...
Cristina Calvo-Porral , Valentín-Alejandro Martínez-Fernández, Oscar Juanatey-Boga   +2 more
doaj   +3 more sources

Do We Build Store Loyalty Through Store Brands or Store Brands Through Store Loyalty?

, 2019
Store Brands (SBs) are increasingly present in Western retail stores. They are used to define the positioning, loyalty and trust strategies. The retail literature has essentially developed models showing the effect of trust in a store and its impact on behavioral loyalty to SBs. In contrast, few studies have conceptualized the effect of SBs loyalty and
Samy Belaid, Azza Temessek Behi, Dorsaf Fehri Belaid, Jérome Lacoeuilhe   +3 more
openaire   +2 more sources

National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy

Operational Research
AbstractToday, there is a lot of competition between competitors in the market of different products. The level of complexity of relationships and behavior of active players in the market has also increased. So that a manufacturer and retailer work together to increase the profit of the supply chain through the sale of products.
Dawood Yahyavi, Ata Allah Taleizadeh, Park Thaichon   +2 more
openaire   +4 more sources

Consumer perceptions of store brands versus national brands

Journal of Consumer Marketing, 2005
PurposeThe objective of this study is threefold. First, the authors want to use taste tests to assess how four store brands that are differently positioned compare to one national brand in terms of perceived brand equity. Second, the authors want to investigate whether brand equity of store versus national brands is determined by current brand loyalty ...
de Wulf, K., Odekerken-Schröder, G.J., Goedertier, F., van Ossel, G.   +3 more
openaire   +2 more sources

The effect of store image and service quality on private label brand image and purchase intention [PDF]

کاوش‌های مدیریت بازرگانی, 2022
Introduction: Private label brands are also known as store brands or retail brands. At present, these brands include almost all product categories. They have many benefits for both retailers and consumers.
Nima Soltani-Nejad, Morteza Soltani, Mohammadrahim Esfidani, Gholamreza Jandaghi   +3 more
doaj   +1 more source

Effect of Service Quality on Service Value and Customer Retention for Clothing Store Brands in China [PDF]

Tekstilec, 2020
An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry.
Bestoon Othman, He Weijun, Zhengwei Huang, Jing Xi, Thomas Ramsey   +4 more
doaj   +1 more source

Consumer behavior and brand preferences in organic grocery products. Store brands vs manufacturer brands [PDF]

Innovative Marketing, 2011
Organic food has become more popular in developed countries over the past ten years mainly due to consumers’ food safety awareness and environmental problems. In Spain the market is still small, but store brands are driving growth in this category. Final
Miguel Llorens, María Puelles, Roberto Manzano   +2 more
doaj   +1 more source

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers [PDF]

المجلة العلمية للاقتصاد والتجارة, 2017
The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands. This research examines the relationship between the antecedents and consequences of private label attitude.
Madiha Metawie, Reham I. Elseidi
doaj   +1 more source