Digital Marketing Tools in an Advertising Campaign in Foreign Markets [PDF]
This article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to
Rozhko Viktor I. , Shchelkova Anna V.
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Visualizing Targeted Audiences [PDF]
Users of social networks can be passionate about sharing their political convictions, art projects, or business ventures. They often want to direct their social interactions to certain people in order to start collaborations or to raise awareness about issues they support.
Saiph Savage +5 more
openaire +1 more source
COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY
This study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping business practices, particularly ...
Iryna Chyrak +3 more
doaj +1 more source
STRATEGIC DECISIONS FOR ADVERTISING PLANNING
The paper deals with the important issues of advertising planning in modern conditions. In particular, the category of non-regular consumers of a certain brand is analyzed. It is noted that this is an extreme area of the target audience.
I. Ryzhyi, O. Hovera
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In this article, we presented a case study in an EFL context that investigated how a magazine was transformed into a digital video involving a target audience. A group of fifty international students responded to a survey questionnaire developed based on
Yi-Hsuan Gloria Lo +2 more
doaj
Educating and engaging a new target audience about the problem of pain for society. [PDF]
Devonshire E +5 more
europepmc +1 more source
BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS
The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this
Olga Ju. Malinina
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Is the information on infection prevention measures against COVID-19 reaching the target audience? A cross-sectional survey among eating and drinking services in Tokyo, Japan. [PDF]
Shiozawa A +3 more
europepmc +1 more source
Features of formation and advancement of children's brand [PDF]
In article the role of marketing researches in formation of a children's brand is proved, the children's market of consumer goods is analysed, age segmentation of children's audience is done.
A.A. Kryvonis, A.A. Shubin
doaj
Identifying gaps in hand hygiene practice to support tailored target audience messaging in Soweto: A cross-sectional community survey. [PDF]
Johnstone SL +5 more
europepmc +1 more source

