Results 31 to 40 of about 59,844 (147)

Digital Marketing Tools in an Advertising Campaign in Foreign Markets [PDF]

open access: yesProblemi Ekonomiki
This article reviews advertising tools and analyzes their importance. The advantages of advertising media have been researched and their characteristics have been provided. Attention is also paid to modern advertising campaign tools that companies use to
Rozhko Viktor I. , Shchelkova Anna V.
doaj   +1 more source

Visualizing Targeted Audiences [PDF]

open access: yes, 2014
Users of social networks can be passionate about sharing their political convictions, art projects, or business ventures. They often want to direct their social interactions to certain people in order to start collaborations or to raise awareness about issues they support.
Saiph Savage   +5 more
openaire   +1 more source

COMPREHENSIVE FRAMEWORK FOR SOCIAL MEDIA MARKETING (SMM) STRATEGY FOR EFFECTIVE BUSINESS ACTIVITY

open access: yesСоціально-економічні відносини в цифровому суспільстві
This study develops a comprehensive framework for social media marketing (SMM) strategies aimed at enhancing business effectiveness. It begins by examining the transformative role of digital technologies in reshaping business practices, particularly ...
Iryna Chyrak   +3 more
doaj   +1 more source

STRATEGIC DECISIONS FOR ADVERTISING PLANNING

open access: yesAktualʹnì Problemi Rozvitku Ekonomìki Regìonu, 2019
The paper deals with the important issues of advertising planning in modern conditions. In particular, the category of non-regular consumers of a certain brand is analyzed. It is noted that this is an extreme area of the target audience.
I. Ryzhyi, O. Hovera
doaj   +1 more source

Transforming a Magazine into a Video Involving a Target Audience: A Multiliteracies Case Study in an EFL Context

open access: yesEducational Technology & Society, 2020
In this article, we presented a case study in an EFL context that investigated how a magazine was transformed into a digital video involving a target audience. A group of fifty international students responded to a survey questionnaire developed based on
Yi-Hsuan Gloria Lo   +2 more
doaj  

Educating and engaging a new target audience about the problem of pain for society. [PDF]

open access: yesBr J Pain, 2022
Devonshire E   +5 more
europepmc   +1 more source

BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS

open access: yesСтатистика и экономика, 2016
The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this
Olga Ju. Malinina
doaj   +1 more source

Features of formation and advancement of children's brand [PDF]

open access: yesMarketing i Menedžment Innovacij, 2012
In article the role of marketing researches in formation of a children's brand is proved, the children's market of consumer goods is analysed, age segmentation of children's audience is done.
A.A. Kryvonis, A.A. Shubin
doaj  

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