Results 131 to 140 of about 1,822,691 (249)

Promotion of smoking through social media : implications for social marketing

open access: yes, 2014
Social marketing has been widely used to affect health-related behaviours by either creating positive images of healthy behaviours e.g. ‘eat right’ (Evans, 2008) or by focusing on negative appeals, such as those used in road-safety campaigns (Hastings ...
Soboleva, Alena (R17462)   +2 more
core  

Learning from Latin America: toward stronger regulation of unhealthy food marketing. [PDF]

open access: yesHealth Promot Int
Théodore FL   +4 more
europepmc   +1 more source

Climate Stress Testing on European SME Securitised Loans Under Climate Mitigation Scenarios

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Assessing the future impact of climate risks on the probability of default (PD) of small and medium enterprises (SMEs) is challenging due to limited disclosure, policy uncertainty and exposure to physical risks. This paper addresses this gap by integrating macroeconomic variables from the Network for Greening the Financial System (NGFS ...
Luca Zanin, Raffaella Calabrese
wiley   +1 more source

Mapping the Global South Circular Economy: A Bibliometric‐Narrative Analysis

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Although the circular economy (CE) is gaining popularity because of its propensity to optimise the sustainability of resources, few scholars have examined how this field has evolved in the Global South. Using bibliometric‐narrative analysis, our paper maps general and thematic trends of CE in the Global South using micro, meso, and macro level
Dede Iskandar Siregar   +3 more
wiley   +1 more source

Nonfood Geographical Indications as Collective Sustainability Strategies: Governance as a Strategic Capability for Territorial Competitive Advantage

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Nonfood geographical indications (GIs) are increasingly emerging as collective sustainability strategies. They enable territories to transform cultural and productive heritage into sources of long‐term competitive advantage. While existing research recognises their regulatory and cultural relevance, limited attention has been paid to how ...
Giovanni Peira, Alessandro Bonadonna
wiley   +1 more source

Making Collaborative Marketing Plans

open access: yes, 2011
Using ACRL’s Strategic Marketing for Academic and Research Libraries: Train the Trainer program as a framework, a small group of liberal arts colleges in Minnesota collaboratively planned and organized a marketing workshop.
Twait, Michelle;
core  

"<i>No carrot, no stick</i>": Exploring premise identification programs across Canada. [PDF]

open access: yesOne Health
Khoddami S   +4 more
europepmc   +1 more source

Carbon Footprint of Bank Loans: Opportunities and Risk Implications in the Banking Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study examines whether the carbon footprint of bank loan portfolios influences bank stability, profitability and cost efficiency and whether regulatory quality moderates these relationships. Using a balanced panel of 33 countries from 2005 to 2018, the analysis combines banking‐sector indicators from the World Bank Global Financial ...
Honglei Wang   +5 more
wiley   +1 more source

Social marketing made simple [PDF]

open access: yes
"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...

core  

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