Results 11 to 20 of about 1,572,899 (348)
Current Issues in Tourism, 2023 Understanding how Artificial Intelligence (AI) impacts organizational functions supports stakeholders to prepare accordingly and profit from these developments.
J. Bulchand-Gidumal +3 more
semanticscholar +1 more source
Big data in tourism marketing: past research and future opportunities
Spanish Journal of Marketing - ESIC, 2023 Purpose The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to 2022.
Sofía Blanco-Moreno +2 more
semanticscholar +1 more source
Sustainability, 2021 Several studies have empirically explored the association between practices in sustainable tourism and their impact on tourism marketing. However, bibliometric studies that organize the production in this field are still scarce.
W. Q. F. Cavalcante +2 more
semanticscholar +1 more source
The Effect of Social Media Marketing on Brand Trust and Customer Loyalty of S Coffee Shop in Indonesia during Pandemic [PDF]
E3S Web of Conferences, 2023 Consumers’ attitude toward brand has changed since pandemic COVID-19. On the other hand, brands need to adapt so that they can obtain trust and keep the customers loyal to them.
Evelina Lidya Wati +2 more
doaj +1 more source
Sustainability, 2021 This article discusses the use of social media by different generations in destination marketing from a sustainable tourism perspective. In the light of the global COVID-19 pandemic, intensive marketing efforts and strategies to bring back sustainable ...
B. Hysa, A. Karasek, Iwona Zdonek
semanticscholar +1 more source
Determinants of perceived e-learning usefulness in higher education: A case of Thailand [PDF]
Innovative Marketing, 2022 Perceived e-learning usefulness as a marketing element has significantly affected student satisfaction, which results in a high propensity to continue using the current e-learning services with their universities.
Long Kim +4 more
doaj +1 more source
Research on Social Media Tourism Marketing in the Post-epidemic Period
Jurnal Audiens, 2021 Since 2020, the outbreak of covid-19 has changed the operation mode of many industries, and also has a great impact on the global tourism industry. At the same time, it also promotes the transformation of the tourism industry, which is more dependent on ...
Xie Xiaoluan
semanticscholar +1 more source
Study on Chinese Tourism Web Sites' Distribution and Online Marketing Effects. [PDF]
, 2010 As a platform and carrier of tourism information, tourism websites (TWs) and online tourism marketing have deeply affected the tourism industry. The authors adopt a geographical perspective to analyze the distribution of Chinese tourism websites (CTWs ...
Baggio R. +21 more
core +2 more sources
International Journal of Contemporary Hospitality Management, 2022 Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers and hospitality organizations facilitate the co-creation of transformational experiences and values.
Dimitrios Buhalis +2 more
semanticscholar +1 more source
What Does Dynamics of Tourism Marketing Show in 12 Developing Countries?
JDE (Journal of Developing Economies), 2021 This study is motivated by the idea to what extent tourism marketing investment contributes to tourism demand expansion. It searches for better estimation methods that can deal with the inter-temporal and cross-section correlation of the disturbances ...
Manuel A Vanegas
doaj +1 more source