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Social media- an effective tool to influence purchase decisions of students- a case study at a public Higher Education Institution in South Africa [PDF]
The Retail and Marketing ReviewSocial media platforms provide companies with vast consumer markets, where students openly share their preferences and opinions, allowing marketers to observe and even guide their choices. As social media content spreads rapidly, it fosters conformity in
Fathima Khan-Ameer, Dr. Marlini Moodley
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Studia Periegetica, 2023 This study examines the effectiveness and sustainability of digital marketing strategies for driving consumer behaviour in the domestic tourism industry.
Mavis Chamboko-Mpotaringa +1 more
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The Influence of Coordinated Wildlife-based Tourism Marketing Mix Strategies on the Overall Tourism Performance of Zimbabwe [PDF]
African Journal of Hospitality, Tourism and Leisure, 2023 This study analysed the influence of coordinated wildlife-based tourism marketing mix strategies towards improving the tourism performance of Zimbabwe.
Timothy T. Kuguyo, Edson Gandiwa
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, 2023 Tourism marketing is the collective name given to the various marketing strategies and sources available print media and E media used by businesses within the Travel and Tourism industry. This includes, for example, accommodation, along with Transportation facilities such as airlines,Surface transport , Sightseeing transport arrangement , car rental ...
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Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
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MEMORABLE TOURISM EXPERIENCES INSPIRED BY THE BEAUTY OF NATURE
Tourism and Hospitality Management, 2021 Purpose – Today's tourists are increasingly looking for an active, healthy and meaningful way to spend their time at a destination. The purpose of this study, therefore, is to determine the key dimensions of memorable tourism experiences (MTEs) that ...
Dina Lončarić +2 more
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Factors influencing university students in conducting ecotourism [PDF]
Journal of Tourism FuturesPurpose – This study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism.
Javier A. Sánchez-Torres +2 more
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Marketing for Sustainable Tourism [PDF]
, 2020 The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management ...
Martini, Umberto, Buffa, Federica
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Tourism policy and destination marketing in developing countries: the chain of influence [PDF]
, 2011 Tourism marketers including destination marketing organisations (DMOs) and international tour operators play a pivotal role in destination marketing, especially in creating destination images.
Anderdeck K. L. +31 more
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