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Economic impacts of innovations in tourism marketing
Terra Economicus, 2020 Our paper tackles the novel issues of the economic impacts and innovations in tourism marketing in the 21st century. The paper examines the economic impact of tourism and its influence on the economy and the tourism industry in general from the angle of ...
D. Štreimikienė, E. Korneeva
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Tourism Destination Branding Complexity [PDF]
, 2005 Prior to completing a tourism marketing PhD the author spent almost two decades working in the tourism industry, mostly in destination marketing organisations (DMOs).
Pike, Steven
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ElectronicsArtificial intelligence (AI) is a disruptive technology that is being used by smart tourist destinations (STDs) to develop new business models and marketing services to increase tourists’ experiences and sales, revenue, productivity, and efficiency and ...
Lázaro Florido-Benítez +1 more
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Journal of Theoretical and Applied Electronic Commerce ResearchIn an increasingly digitalized marketplace, understanding Generation Z’s (Gen Z) online consumer behavior has become a critical priority, particularly in relation to newly launched technological products. Although online consumer behavior has been widely
Dimitrios Theocharis +3 more
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Sustainability, 2023 Instagram is a critical tool for the selection of tourism destinations. Instagram travel influencers seem to play a significant role in this process, often using geo-location data to make their posts even more impactful.
Eleni Kilipiri +2 more
semanticscholar +1 more source
Behavioral SciencesIn previous years, studying consumer behavior was seen as important, but in today’s fast-changing market, with rapid technological advancements, understanding consumer behavior can be a key factor in a product’s success or failure. The aim of the current
Dimitrios Theocharis +3 more
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TOURISM MARKETING: CONTEXT, CHALLENGES AND POTENTIAL
Jurnal IPTA, 2020 Tourism is one of the leading and most dynamic sectors of the world economy, and for its rapid pace, it is recognized as the economic phenomenon of the century.
Retty Palupi, Micho Slavov
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Cultural value perception in the memorable tourism experience [PDF]
, 2013 Tourism management curriculum, if its ultimate objective is to give an introduction to the modern trends in tourism management and marketing and to prepare future destination managers, must inevitably incorporate – together with all their theoretical and
Horvath, Zsuzsanna
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Identifying the key success factors for marketing tourism establishments: a case study of four regions in Lesotho. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2019 The marketing of tourism establishments is becoming increasingly important worldwide as the tourism industry continues to grow. The competitive nature of the tourism industry stresses the need for more effective marketing and a clear understanding of the
N.E Nqosa +2 more
doaj
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
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