The national image of global brands [PDF]
As the Chinese use characters based on ideograms, international brands have to choose a proper Chinese name for the market. This paper presents the findings from a detailed study of the Chinese names of 100 international brands along three dimensions ...
Fan, Y
core +1 more source
Rule Based Transliteration Scheme for English to Punjabi [PDF]
Machine Transliteration has come out to be an emerging and a very important research area in the field of machine translation. Transliteration basically aims to preserve the phonological structure of words. Proper transliteration of name entities plays a
Bhalla, Deepti +2 more
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Proper Names: Translation Analysis on the Example of “Prince Caspian”
The aim of this paper is to present translation strategies applied in the process of literary translation of proper names. The analysis is carried out on the example of the translation of the novel Prince Caspian by Clive Staples Lewis: into Polish by ...
Agnieszka Elżbieta Majcher
doaj +1 more source
Translation Procedures in Translating Proper Names from English into Indonesian
Translation procedure is a procedure or a method to translate the unit of language from the source language to the target language. Every linguistic part needs to be translated. It means including the proper names in the literary work.
Ni Putu Devi Lestari +2 more
doaj +1 more source
Reader Reaction and Workplace Habits in the English Translation of French Proper Names in Canada [PDF]
This article looks at factors that might be involved in the translation of French place names and institution names into English in Canada: the anticipated reactions of readers; rules enunciated by clients, employers and style guides; the effects of ...
Mossop, Brian
core +1 more source
Anthroponymes en textes de théâtre : drôles de noms propres [PDF]
Les textes théâtraux sont particulièrement adaptés à l’identification formelle des noms propres dans la mesure où ils apparaissent à deux endroits bien définis : les listes composant le paratexte et les didascalies qui font partie du texte.
Gallèpe, Thierry
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Over de problemen bij de transcriptie van Nederlandse eigennamen in het Bulgaars
This paper, 'On the Transcription of Dutch Proper Names in Bulgarian' aims at providing general rules and guidelines to be applied in a new model for the transcription of Dutch proper names in Bulgarian.
Kaloyan Velikov
doaj +1 more source
Pistes pour une nouvelle approche de la traduction automatique des noms propres [PDF]
Qu’est-ce que les noms propres ? Sont-ils traduisibles ? Une réponse claire à ces deux questions semble préalable à toute tentative de traitement automatique des noms propres.
Vaxelaire, Jean Louis
core +1 more source
Possessive Adjectives Formed from Personal Names in Polish Translations of the New Testament [PDF]
The study focused on possessive adjectives derived by means of the suffixes -ow(y), -in, -sk- formed from proper personal names in old and contemporary translations of the New Testament.
Zarębski, Rafał
core +1 more source
The role and implications of mammalian cellular circadian entrainment
At their most fundamental level, mammalian circadian rhythms occur inside every individual cell. To tell the correct time, cells must align (or ‘entrain’) their circadian rhythm to the external environment. In this review, we highlight how cells entrain to the major circadian cues of light, feeding and temperature, and the implications this has for our
Priya Crosby
wiley +1 more source

