Results 51 to 60 of about 1,383 (186)

Webtoon-Based Global Transmedia Storytelling: Bloodhounds

Global Storytelling
This article examines webtoon-based transnational transmedia by mapping out the ways in which webtoons become big-screen culture as a new trend in the Korean Wave phenomenon. With a case study of Bloodhounds (2023), which is one of the successful webtoon-
Dal Yong Jin
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Le transmedia storytelling

Terminal, 2013
En proposant une reflexion sur le transmedia storytelling, ce dossier de la revue Terminal envisage d'explorer les modalites et les enjeux de cette strategie des industries culturelles et mediatiques, a partir des recherches de Henry Jenkins. En 2003, Henry Jenkins a propose une definition du transmedia storytelling apres avoir analyse les dispositifs,
openaire   +2 more sources

Transmedia Storytelling towards an Expanded Teaching of Reading in Distance Learning

, 2021
Roma Marian F. Guadaña
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YouTube and Transmedia Storytelling on Educational Marketing of a Business School in Perú [PDF]

, 2022
Andrea Elizabeth Laberian Caceda, Víctor Omar Vite León   +1 more
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All the News That’s Fit to Push: The New York Times Company and Transmedia Daily News

International Journal of Communication, 2020
This feature article identifies three types of transmedia storyworlds—native, emergent, and feral—in the daily journalism work of The New York Times Company (NYT).
Kevin Moloney
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In the Warcraft Universe We Trust: An Analysis of Transmedia Advertising Strategies in the World of Warcraft Video Game Series (“Battle Chest 3.0,” “Cataclysm,” and “Mists of Pandaria”)

International Journal of Communication, 2019
This study analyzes the transmedia strategies for the top-selling titles of the medieval-inspired video game saga World of Warcraft (WoW). We use a narrative analysis method that is applied to the phenomenon of video games whose narratives are built ...
Miguel Ángel Nicolás Ojeda, César San Nicolás Romera, Josefa Ros Velasco   +2 more
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Brand communication with transmedia storytelling of Riot Games: transmedia engagement, brand attitudes, and brand experience. [PDF]

, 2022
Hao-When Tsai
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Transmedia Storytelling: archeologia, mondi, personaggi

DigitCult@Scientific Journal on Digital Cultures, 2019
Il concetto di transmedia storytelling, proposto da Henry Jenkins nel 2003, si basa sull’esistenza di mondi narrativi ai quali fa riferimento una pluralità di narrazioni realizzate su piattaforme mediali diverse, ognuna delle quali contribuisce ad arricchire l’universo diegetico. Da un punto di vista semiotico-narratologico, tuttavia, questo è soltanto
openaire   +3 more sources

Transmedia Critical| Limitations of Transmedia Storytelling for Children: A Cognitive Developmental Analysis

International Journal of Communication, 2014
Transmedia storytelling involves unfolding narratives across multiple media platforms, with each text making a distinctive and valuable contribution to the whole.
Daniel Pietschmann, Sabine Völkel, Peter Ohler   +2 more
doaj   +2 more sources

La poética de la Nocilla: Transmedia Poetics in Agustín Fernández Mallo’s Complete Works.

Caracteres: Estudios Culturales y Críticos de la Esfera Digital, 2014
Moving beyond current applications of transmedia storytelling, this essay looks at the work of Spanish author Agustín Fernández Mallo to explore how his engagement with the media landscape is both a revolution and a contribution to fundamental concepts ...
Alex Saum-Pascual
doaj