Results 51 to 60 of about 953 (174)

Perceptual discrimination difficulty and familiarity in the Uncanny Valley: More like a ‘Happy Valley’.

Frontiers in Psychology, 2014
The Uncanny Valley Hypothesis (UVH) predicts that enhanced difficulty perceptually discriminating between categorically ambiguous human and humanlike characters (e.g., highly realistic robot) evokes negatively valenced (i.e., uncanny) experience.
Marcus eCheetham, Pascal eSuter, Lutz eJancke   +2 more
doaj   +1 more source

A Study on the Role of Affective Feedback in Robot-Assisted Learning

Sensors, 2023
In recent years, there have been many approaches to using robots to teach computer programming. In intelligent tutoring systems and computer-aided learning, there is also some research to show that affective feedback to the student increases learning ...
Gabriela Błażejowska, Łukasz Gruba, Bipin Indurkhya, Artur Gunia   +3 more
doaj   +1 more source

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Humanoid interfaces in artificial intelligence-based language learning devices: Possible ‘Uncanny Valley’ effects?

Acta Psychologica
The integration of artificial intelligence (AI) into educational tools is transforming learning environments by enabling personalized experiences. This study explores the effectiveness of AI-based educational interfaces, comparing humanoid avatar tutors ...
Costanza Scaffidi Abbate, Luca Taddeo, Santo Di Nuovo   +2 more
doaj   +1 more source

A non-humanoid robot in the "uncanny valley": experimental analysis of the reaction to behavioral contingency in 2-3 year old children. [PDF]

PLoS ONE, 2009
Infants' sensitivity to social or behavioral contingency has been examined in the field of developmental psychology and behavioral sciences, mainly using a double video paradigm or a still face paradigm.
Kentaro Yamamoto, Saori Tanaka, Hiromi Kobayashi, Hideki Kozima, Kazuhide Hashiya   +4 more
doaj   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

The effect of onset asynchrony in audio-visual speech and the Uncanny Valley in virtual characters [PDF]

International Journal of Mechanisms and Robotic Systems, 2015
This study investigates if the Uncanny Valley phenomenon is increased for realistic, human-like characters with an asynchrony of lip movement during speech. An experiment was conducted in which 113 participants rated, a human and a realistic, talking-head, human-like, virtual character over a range of onset asynchronies for both perceived familiarity ...
Tinwell, Angela, Grimshaw, Mark, Abdel Nabi, Deborah   +2 more
openaire   +2 more sources

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Psychology &Marketing, EarlyView.
ABSTRACT Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement intensity and the dynamics of
Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr, Baidyanath Biswas, Jingyu Zhu   +4 more
wiley   +1 more source

Agent‐Related Perceptions of Automated Versus Human Agents and the Role of Task‐Related Risk: A Meta‐Analysis

Psychology &Marketing, EarlyView.
ABSTRACT Firms often seek to replace human agents (HAs) with automated agents (AAs) for customer service, but customers still tend to react more negatively to AAs than to HAs. This meta‐analysis examines agent‐related perceptions (i.e., humanlikeness, warmth, and competence), which represent the key upstream customer reactions shaping downstream ...
Sandra Miederer, Katja Gelbrich, Holger Roschk, Masoumeh Hosseinpour   +3 more
wiley   +1 more source

Understanding Algorithm Discounting in Artificial Intelligence Recommendations: Matching Anthropomorphic Agents to Consumer Goals

Psychology &Marketing, EarlyView.
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang, Ruolei Gu, Yi Feng, Yuan Zhou, Wenbo Luo   +4 more
wiley   +1 more source