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The influence of hedonic versus utilitarian consumption situations on the compromise effect
Marketing Letters, 2014This article reports the influence of two specific consumption situations—hedonic and utilitarian—on the magnitude of the compromise effect. Based on the literatures of different valuation processes (valuation by calculation vs. valuation by feeling) and hedonic versus utilitarian consumption, the authors suggest that the compromise effect will be ...
Sungeun Kim, Jungkeun Kim
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Journal of Experimental Social Psychology, 2009
Abstract The present work examines how experiencing high versus low power creates qualitatively distinct psychological motives that produce unique consumption patterns. Based on accumulating evidence that states of power increase focus on one’s own internal desires, we propose that high power will lead to a greater preference for products that are ...
Derek D. Rucker, Adam D. Galinsky
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Abstract The present work examines how experiencing high versus low power creates qualitatively distinct psychological motives that produce unique consumption patterns. Based on accumulating evidence that states of power increase focus on one’s own internal desires, we propose that high power will lead to a greater preference for products that are ...
Derek D. Rucker, Adam D. Galinsky
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Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior
Journal of Marketing Analytics, 2020Millennial consumers have been associated with a preference for environmental, socially responsible, and high-tech products; they have also been known to be quick spenders tending to hedonistic consumption; however, there is not much consensus on the generation’s behavior.
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Psychology and Marketing, 2006
This study addresses the Web-consumption behavior of adolescents from a cognitive, hierarchical decision-making perspective. Using a structural equation analysis technique on data collected from high school students, two a priori domains of Web consumption (utilitarian and hedonic) were confirmed.
Jonathan B. Hartman +3 more
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This study addresses the Web-consumption behavior of adolescents from a cognitive, hierarchical decision-making perspective. Using a structural equation analysis technique on data collected from high school students, two a priori domains of Web consumption (utilitarian and hedonic) were confirmed.
Jonathan B. Hartman +3 more
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Causal Inefficacy and Utilitarian Arguments Against the Consumption of Factory-Farmed Products
Journal of Agricultural and Environmental Ethics, 2017Utilitarian objections to the consumption of factory-farmed products center primarily on the harms such farms cause to animals. One problem with the utilitarian case against the consumption of factory-farmed products is that the system of production is so vast and complex that no typical, individual consumer can, through her consumer behavior, make any
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A Research on Hedonic and Utilitarian Consumption Behavior of Young Consumers on Big Discount Days
2021Recent changes and developments in social life affect both the marketing strategies of brands and the consumer behaviors. The big discount days were first implemented in the USA under the name “Black Friday,” and it was implemented in Turkey under the “Legend Friday, Legend Days, Super Friday, 11.11.” The big discount days campaigns also changed the ...
İbrahim Avcı, Salih Yıldız
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Journal of Product & Brand Management, 2010
PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
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PurposeThis paper aims to examine the role of attachment in consumer brand relationships and its links with constructs such as trust, satisfaction, commitment and behavioural loyalty.Design/methodology/approachThis paper is based on exploratory and confirmatory studies that provide a model that explains the relationship between brand attachment and its
Belaïd, Samy, Behi, Azza Temessek
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Journal of Consumer Behaviour
AbstractGiven persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision‐making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has ...
Ishani Banerji +2 more
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AbstractGiven persistent challenges faced by subscription box retailers in acquiring and retaining customers, there is an urgent need to understand decision‐making and sources of value at each stage of the subscription box customer journey. As extant research has frequently focused on the customers' decision to subscribe, relatively little work has ...
Ishani Banerji +2 more
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Effects of Hedonic and Utilitarian Shopping Satisfaction on Mall Consumption
The modern consumer expects a consumption experience with both hedonic and utilitarian rewards during a single visit to the mall. The orchestrating of both hedonic and utilitarian benefits in one visit challenges mall management and retailers to deliver the maximum shopping experience.openaire +1 more source
2019
Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
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Increasingly, environmental and social problems have led to the realization that the luxury lifestyles and irresponsible consumption of people all over the world have destroyed the world. Therefore, consciousness for responsible consumption increases day by day.
KARACA, Şükran, YEMEZ, İbrahim
openaire +1 more source