Results 281 to 290 of about 87,906 (309)

The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract

2018
Due to scarce resource allocation, many nonprofit organizations suffer from low levels of staffing and depend on volunteers. The act of volunteering has been conceptualized as an act of symbolic consumption. Thus, the directors of nonprofits should strive to create volunteer experiences that provide value to the volunteer.
Parker, Janna M., Sams, Doreen, James, Kevin W.   +2 more
openaire   +2 more sources

Message assertiveness and price discounts: differences between hedonic and utilitarian consumption

International Journal of Advertising, 2023
Dongwon Choi, Hyejin Bang, Sukki Yoon, Tae Hyun Baek   +3 more
openaire   +1 more source

A Structural Model of Image-Based and Utilitarian Decision-Making Processes for Participant Sport Consumption

Journal of Sport Management, 2002
This study develops a decision-making process model for participant sport consumption that integrates self-participant image congruency (SIC), attitude, and intentions. SIC is the degree of congruency between one's self-concept and her/his participant's stereotypical image in a given context of sport or exercise involvement.
openaire   +1 more source

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

Journal of Marketing, 2022
Chiara Longoni, Luca Cian
exaly  

The role of utilitarian and hedonic aspects in the continuance intention to use social mobile apps

Journal of Retailing and Consumer Services, 2022
Khaoula Akdim, Luis V Casaló, Carlos Flavián   +2 more
exaly  

Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values

Journal of Retailing and Consumer Services, 2022
Chunlin, Shuman Wang
exaly  

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

International Journal of Information Management, 2019
Jinqi Men
exaly  

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

Journal of Marketing, 2008
Ravindra Chitturi, Rajagopal Raghunathan, Vijay Mahajan   +2 more
exaly  

Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk

Information Systems Journal, 2014
Yu-Hui Fang
exaly  

The Effect of Hedonic and Utilitarian Consumption Tendency on Impulse Buying Behavior: A Research

2018
The consumersact sometimes with feelings when making a decision for purchasing, in somecases they are treating pragmatic and rational. The purchases made by consumersare not always planned. They can make an immediate decision about the productsthey have not planned to purchase beforehand and have an impulse buyingbehavior.In this study, it is ...
openaire   +1 more source