Results 21 to 30 of about 87,906 (309)
Social Influence, 2023 This study investigates the motivations of socially responsible consumption from the perspective of identity-based motivation theory. The findings suggest that personal-identity appeals promote socially responsible products with utilitarian values more ...
Chi-Cheng Luan
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Asia Marketing Journal, 2021 Combining theories of the goal-derived product evaluation and holistic versus analytic thinking style, the authors investigate the effects of adding novel attributes on new product evaluation.
Juyon Lee, Wujin Chu
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Digital Heritage Consumption: The Case of the Metropolitan Museum of Art
magazén, 2020 Cultural consumption is increasingly moving into a digital realm where art and non-art spaces blur in an all-inclusive image-rich environment online. While cultural consumption studies remain limited to a defined cultural environment (e.g.
Navarrete, Trilce, Villaespesa, Elena
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Moderating Effects of Sales Promotion Types [PDF]
BAR: Brazilian Administration Review, 2015 This paper aims to analyze the influence sales promotion types have on the relationship between perception of financial risk and perception of utilitarian and hedonic value on consumer purchase intentions.
Fernando de Oliveira Santini +4 more
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A Typology of Mass Services: The Role of Service Delivery and Consumption Purpose In Classifying Service Experiences [PDF]
, 2007 Purpose — The purpose of this paper is to provide services marketers with a deeper understanding of the elements that characterize mass services. The paper shows that many studies have been conducted within the context of professional and retail services,
Dagger, Tracey +2 more
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Behavioral Sciences, 2022 This study examined changes in consumer perceptions of product types and purchase intentions when a subscription model is introduced for products normally sold on a one-time basis.
Hyehyeon Baek, Kilsun Kim
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Mehmet Akif Ersoy Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2019 Tüketim zorunlu ihtiyaçların karşılanmasının ötesinde bir olgudur. Tüketiciler alışverişlerinde hedonik, faydacı veya gösterişçi tüketim davranışları gösterebilmektedir.
Nil Esra Dal, Ayşe Akbaba
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Journal of Consumer Behaviour, 2011 ABSTRACTThis article explores the impact of consumers' regulatory goals on their relative focus on hedonic (versus utilitarian) benefits of products. Drawing from extant literature, we argue that promotion‐focused consumers will exhibit more favorable attitude towards a product when its hedonic benefits are highlighted in comparison to its utilitarian ...
Roy, Rajat, Ng, S.
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Big Data & Society, 2020 Despite research establishing emojis as sites of critical racial discourse, there is a paucity of literature examining their importance in the increasingly popular context of mobile payments.
Dhiraj Murthy +8 more
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The effects of shopping environment on consumption emotions, perceived values and behavioral intentions [PDF]
Management Science Letters, 2013 The main objective of this study is to develop and to test a comprehensive model that investigates the effect of shopping environment on consumption emotion, perceived value and behavioral intentions in tourism setting.
Kambiz Heidarzadeh Hanzaee +1 more
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