Results 241 to 250 of about 188,183 (294)

Mapping the moral architecture of effective and extraordinary altruism. [PDF]

open access: yesPNAS Nexus
Law KF   +5 more
europepmc   +1 more source

Pengaruh Utilitarian Value, Hedonic Value, Citra Merek Terhadap Keputusan Pembelian

JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), 2023
This study examines and analyzes the effect of utilitarian value, hedonic value, brand image simultaneously and partially on purchasing decisions. And knowing which variable is the most dominant in influencing purchasing decisions. The research approach used in this research is quantitative research.
null Muhammad Alfiansyah   +1 more
openaire   +1 more source

Utilitarian Value in the Internet

Journal of Travel & Tourism Marketing, 2004
SUMMARY As homes across the world adopt broadband connectivity, there is a need to understand how it may impact consumer propensity to buy travel products on the Internet. The objective of this study is to evaluate differences in perceptions of utilitarian and social value on the Internet between broadband and narrowband users.
Srikanth Beldona   +2 more
openaire   +1 more source

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