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CONSUMER EMPOWERMENT: A SOURCE OF CO-CREATION OF VALUE
Revue Marocaine de Recherche en Management et Marketing, 2020 The objective of this article is to clarify, through a literature review, another trend practiced by many companies through which they produce their products and services.
ABDELLATIF CHAKOR, BELHARAR OUAFAE
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Sensorial brand strategies for value co-creation [PDF]
Innovative Marketing, 2011 Clarinda Rodrigues +2 more
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Value Co-Creation and Value Co-Destruction – A Case of Online Consumption
Folia Oeconomica Stetinensia, 2020 Research background: The paper focuses on value co-creation and co-destruction during online consumption. The current understanding of the concept of value is based on the premise that value emerges from interactions leading to exchange among multiple ...
Dziewanowska Katarzyna +1 more
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The Role of Customers’ Involvement in Value Co-creation Behaviour is Value Co-creation the Source of Competitive Advantage? [PDF]
Journal of Competitiveness, 2017 According to service dominant logic (SDL), customers are always active participants and collaborative partners in exchanges; therefore we should focus on the elements of consumer behaviour that are connected with the value co-creation.
Ercsey Ida
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Salesperson Capability on Co-Creation Value
Jurnal Dinamika Manajemen, 2017 This research focuses on the study of customer engagement in planning and deciding on products and services to be purchased through the salesperson. This is a study of the relationships between firms and customers based on collaboration theory, customer ...
R. A. Marlien +2 more
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Value Co-Creation Model of Halal Logistics Services
Jurnal Ilmiah Teknik Industri, 2021 Increasing consumer awareness to provide halal assurance in the supply chain process happens in Muslim countries and non-Muslim countries. Kosher products become a symbol for food safety, quality assurance, and lifestyle choice due to the strict ...
Liane Okdinawati +3 more
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Some theoretical perspectives of co-creation and co-production of value by customers
Acta Commercii, 2014 Orientation: The initial introduction of co-production and co-creation in the marketing literature in all likelihood was in 1986 when Kotler used the term ‘prosumer’ (initially coined by Toffler in 1980) to refer to customers who produce some of the ...
Nic S. Terblanche
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Exploring Dimensional Structure of Intimate Co-creation: An Exploratory Factor Analysis
NUST Journal of Social Sciences and Humanities, 2022 Different forms of value co-creation have been a source of literary debate in management literature. Management scholars got the early inspiration for this phenomenon of multi-stakeholder engagement from the field of design engineering in the 1970s ...
Muhammad Umar Shahzad, Amir Ishaque
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How costumers’ way of life influence the value co-creation [PDF]
, 2020 Purpose: This article is a contribution to the understanding of how value arises in wellestablished markets, and under which circumstances actors integrate resources from different service ecosystems to generate value.
Ferreira, Luís Miguel +1 more
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Customer value co-creation behavior : scale development and validation [PDF]
, 2013 This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Gong, Taeshik, Yi, Youjae
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