Results 181 to 190 of about 59,633 (293)

Exploring the Role of Prospect Theory for Fast‐Fashion Practice as Experienced Through a Generational Lens: Marketing an Environmental Business Strategy That Appeals to Fashion Identity and Time Horizon Values

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The financially lucrative fast‐fashion business strategy is criticised for impacting detrimentally on the environment, with marketing tactics encouraging frequent‐impulsive fashion consumption. This research presents a novel conceptual framework merging fashion involvement values within prospect theory, creating a fashion‐identity‐time‐horizon
Elaine L. Ritch   +2 more
wiley   +1 more source

The Hidden Trade‐Offs in B Impact Assessment

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT B Corporation (B Corp) certification has emerged as a prominent framework for measuring and validating corporate social and environmental performance. This paper examines how different parts of the B Impact Assessment (BIA) influence overall performance and shape sustainability strategies in certified organisations. Using a combination of data
Ruth Cherrington   +2 more
wiley   +1 more source

Navigating the Net Zero Transition: Towards Improved Effectiveness of Corporate Decarbonization Strategies

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT With net zero CO2 emissions as the benchmark for mitigating the worst impacts of climate change by mid‐century, businesses are urged to deploy robust reduction measures. However, in light of increasing emissions globally, the effectiveness of current corporate decarbonization strategies remains unclear.
Linda Schenzle, Timo Busch
wiley   +1 more source

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