Results 141 to 149 of about 361 (149)

Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective

Electronic Markets
Anan Hu
exaly  

Research on the Interpersonal Communication Mechanism of Virtual Streamers in the Context of Population Aging

Aging Research
openaire   +1 more source

Would you be willing to purchase virtual gifts during esports live streams? Streamer characteristics and cultural traits

Computers in Human Behavior
exaly  

Impact of viewer-streamer-content congruence on users’ behavioral intention in virtual streaming: The moderating effect of role-playing

Electronic Commerce Research and Applications
exaly  

Virtual streamer anthropomorphism affects consumers' purchase intention: The mediating role of social presence

Social Behavior and Personality
exaly  

Virtual streamer responsiveness and consumer purchase intention in live streaming commerce: Social presence as a mediator

Social Behavior and Personality
exaly  

Effectiveness of Virtual Streamers’ Concrete Expressions: The Consumption Influence Mechanism of Experience Products

E-Commerce Letters
openaire   +1 more source

The Impact of Virtual AI Streamers on the Purchase Intention of Rural E-commerce Live Streaming Audience

Yezi He, Yihong Zhan
openaire   +1 more source

The Effect of Anthropomorphic Features of Virtual Streamers on Consumers’ Purchase Intention-The Mediating Role of Sense of Trust

Yang Tong, Yajing Diao, Bingxue Liu
openaire   +1 more source