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Frontiers in Psychology, 2022 Given that tourism e-commerce live streaming has become an important driver of tourism development after the outbreak of Covid-19 but limited attention has been paid to this area, this study examines the impacts of tourism e-commerce live streaming ...
Xiaoli Liu, Lei Zhang, Qian Chen
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Research progress analysis of live streaming commerce based on CiteSpace. [PDF]
HeliyonIn recent years, live streaming commerce (LSC) has become a popular research topic. However, current studies on LSC are relatively insufficient, and analyses have generally focused on its specific aspects, lacking a comprehensive and systematic perspective.
Huang Y, Makmor N, Mohamad SH.
europepmc +4 more sources
What Drives Consumer Purchasing Intention in Live Streaming E-Commerce?
Frontiers in Psychology, 2022 The live streaming e-commerce market continues to grow with the rapid increase in contactless communication due to COVID-19. Live streaming e-commerce goes beyond the confines of traditional e-commerce of simply selling goods or services.
Chenglin Qing, Shanyue Jin
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Pricing and service effort strategy in live streaming commerce supply chain under the equal proportion settlement mode. [PDF]
PLoS ONEInvestigating novel collaboration modes is imperative for enhancing the cooperative ties between brand retailers and anchors as live streaming commerce moves progressively towards standardization.
Jinrong Liu, Yanfen Zhang, Zhongmiao Sun
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Information, 2021 Live streaming commerce, which evolved from social commerce, has continued to flourish rapidly over the past few years in China. It is a new business model that allows vendors to directly face and interact with consumers.
Chao-Hsing Lee, Chien-Wen Chen
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Impact of Scene Features of E-Commerce Live Streaming on Consumers’ Flow and Purchase Intentions of Sporting Goods [PDF]
Behavioral SciencesPurpose—The purpose of this study is to examine the mechanism of scene features (i.e., visual appeal, presence, and scene–product matching) of e-commerce live streaming and how it impacts consumers’ flow and purchase intentions of sporting goods.
Zhengyu Li +6 more
doaj +2 more sources
Will the inclusion of AI anchors enhance the operational performance of live streaming e-commerce supply chains? [PDF]
PLoS ONEWith the rapid growth of the live streaming e-commerce market, traditional live streaming models are encountering mounting challenges, whereas the advent of artificial intelligence (AI) technology has breathed new life into live streaming.
Xinyan Yan, Qihui Lu, Di Xiao
doaj +2 more sources
The study on the live streaming frequency strategy choices of streamers in live E-commerce. [PDF]
PLoS OneLive-streaming e-commerce, emerging as a novel business model, has garnered considerable attention from leading platforms and brands. It not only exerts a profound influence on consumers’ lifestyles and consumption habits but also presents brand owners with a fresh sales model. This paper focuses on the perspective of the live-streamer and explores the
Wu Y, Cui Y.
europepmc +5 more sources
The Power of Live Stream Commerce: A Case Study of How Live Stream Commerce Can Be Utilised in the Traditional British Retailing Sector [PDF]
Journal of Open Innovation: Technology, Market, and Complexity, 2022 As e-commerce continues to grow on a rapid scale, the rise of new technological innovations has come about, such as that of live stream commerce, which has risen rapidly throughout China through the successful case of Taobao Live. Therefore, this research project is focused on live stream retailing as an e-commerce innovation to understand how the key ...
Kamarin Merritt, Shichao Zhao
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How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce
SSRN Electronic Journal, 2021 AbstractLive Streaming Commerce (LSC) is proliferating in China and gaining traction worldwide. LSC is an e-commerce service where sellers communicate with consumers through live streaming while consumers can place orders within the same system. Despite the significant involvement of consumers in LSC, it has not been systematically analyzed how ...
Ye Wang 0017 +5 more
openaire +4 more sources