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Live Streaming Commerce: A Review and Research Agenda
Journal of Computer Information Systems, 2023 Live streaming on social media has evolved into live streaming commerce (LSC), a subset of electronic commerce that merges real-time social interaction with digital marketing. LSC is increasingly used for enhancing customer engagement, product promotion, transaction facilitation, and improving online shopping experiences.
Xi Luo +4 more
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Descriptive Analysis of Impulsive Purchase Intention on Live-Streaming Commerce in Indonesia [PDF]
E3S Web of Conferences, 2023 This research aimed to discover the behavior of impulsive purchase intention on live streaming e-commerce in Indonesia based on Interaction quality and IT Affordance. This research used a quantitative approach to descriptive analysis.
Festyan Divan +3 more
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Jurnal Ekonomi dan Bisnis Airlangga, 2023 Introduction : Impulsive purchases are common, not only in physical stores but also in online stores, especially online buyers are found to be more impulsive than buyers who do not shop online Characterized by the growing growth of e-commerce.
Rachmadanti Chairatul Nisa
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THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS
Eksis: Jurnal Riset Ekonomi dan Bisnis, 2023 The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the
I Gusti Ayu Priska Listianayanti +2 more
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IEEE Access, 2023 Live-streaming commerce has become increasingly prevalent in recent years and has significantly impacted consumer purchasing behavior. This study aims to assess the impact of live-streaming environmental features, presence, and perceived trust on ...
Qian Li, Cong Zhao, Ran Cheng
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Frontiers in Psychology, 2021 Given that “cross-border e-commerce + live streaming” has become an important driver of global trade but limited attention has been paid to this area, this study examines the impacts of live streaming features on the consumers’ cross-border purchase ...
Jia Guo, Yu Li, Yujing Xu, Kai Zeng
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Research on the brand building of rural e-commerce live streaming under the background of rural revitalization [PDF]
SHS Web of Conferences, 2023 Driven by the rural revitalization strategy, rural e-commerce live streaming has developed rapidly in the past two years, and the differentiated development trend of e-commerce live broadcast brand building has become more and more obvious.
Liu Jingwen
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The Impact of Live Streaming E-commerce on Impulse Purchasing Among Office Workers Within Three Years of Employment [PDF]
SHS Web of ConferencesAgainst the backdrop of rapid advancements in internet technology and continuous innovation in e-commerce models, live-streaming e-commerce has emerged as a significant form of consumption. This paper focuses on the group of office workers with less than
Xiao Jinyan
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The effects of social media live streaming commerce on Vietnamese Generation Z consumers’ purchase intention [PDF]
Innovative Marketing, 2023 Social media live streaming commerce is an emerging and effective online shopping channel that integrates live streaming and e-commerce through social media platforms.
Thi Thuy An Ngo +3 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2023 Live-streaming e-commerce is the future development direction of the retail industry. When retailers choose a live-streaming e-commerce platform, they face the test of various risks of the platform, such as insecure control of capital flow, insufficient ...
Jiafu Su +4 more
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