Results 21 to 30 of about 1,504 (260)

Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce

Frontiers in Psychology, 2022
The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions.
Ping Xu, Bang-jun Cui, Bei Lyu, Bei Lyu
doaj   +1 more source

Design and Application of Virtual Simulation Technology in Contextualized Live-Streaming E-Commerce Teaching

Engineering Proceedings
We explored how VR technology models can be applied to live-streaming e-commerce teaching. We employed relevant real-time data analysis and feedback to design a virtual simulation experimental platform to provide students with personalized experiences in
Kun Peng, Dorothy DeWitt, Seng Yue Wong
doaj   +1 more source

Differentiation in Spatial Distribution Characteristics and Influencing Factors of Urban Live-Streaming E-Commerce Types: A Case Study of Suzhou

Redai dili
With the rapid advancement of the internet and digital communication technologies, particularly the widespread adoption of mobile internet and short-video platforms, e-commerce has undergone a new wave of transformation, giving rise to live-streaming e ...
Jiancheng Lu, Chanxi Jiang, Xiaolong Luo, Hao Zheng   +3 more
doaj   +1 more source

Investigating switching intention of e-commerce live streaming users

Heliyon, 2022
As a new way of shopping, e-commerce live streaming (ELS) has gained unprecedented growth and popularity in the past years, especially in China. Because of the considerable rivalry in the ELS market, users frequently switch between ELS platforms. However, the switching intention of ELS users is yet to be explored for gaining new knowledge and practical
Ye, Dingyu, Liu, Fufan, Cho, Dongmin, Jia, Zhengzhi   +4 more
openaire   +4 more sources

Exploring the influence of live streaming on consumer purchase intention: A structural equation modeling approach in the Chinese E-commerce sector

Acta Psychologica
The e-commerce landscape is evolving rapidly, and businesses seek novel ways to enhance their competitive edge. In this context, understanding consumers' purchase intentions becomes crucial.
Gu Yang, Wornchanok Chaiyasoonthorn, Singha Chaveesuk   +2 more
doaj   +1 more source

Agricultural products live streaming E-commerce ecosystem dynamics research

Frontiers in Sustainable Food Systems
PurposeThis study aims to explore the conceptual framework of the agricultural products live streaming e-commerce ecosystem and construct a theoretical model of the agricultural product live streaming e-commerce ecosystem based on system dynamics.
Guoyu Zhao
doaj   +1 more source

Avidin is evolutionarily conserved in fish but dispensable for development and resistance against Streptococcus agalactiae in zebrafish

FEBS Open Bio, EarlyView.
The presence of biotin‐binding avidin proteins in fish and their biological significance are poorly characterized. We cataloged fish avidins and demonstrate that they are widely present and evolutionarily conserved. We created avd knockout zebrafish and show that zebavidin is dispensable for development and that resistance of avd knockout embryos in ...
Anni K. Saralahti, Markus J. T. Ojanen, Mataleena Parikka, Otto Kauko, Mika Rämet, Vesa P. Hytönen   +5 more
wiley   +1 more source

The Effect of Live Streaming Commerce on Electronic Word-of-Mouth Mediated by Brand Image: A Study Among Digital Fashion Consumers in Jakarta

Indonesian Interdisciplinary Journal of Sharia Economics
This study aims to analyze the influence of live streaming commerce on electronic word-of-mouth with brand image as a mediating variable among young consumers in Jakarta.
Muhammad Fatiha Rizki Budiman, Popy Rufaidah   +1 more
doaj   +1 more source

Bioinspired Hierarchically Interconnected Supermacroporous Hydrogels via Dual‐Templating for Rapid Atmospheric Water Harvesting

Advanced Functional Materials, EarlyView.
Inspired by lung alveolar architecture, a dual‐templating strategy combining CO2 bubble and ice templating creates mechanically robust super‐macroporous hydrogels with highly interconnected transport pathways. The resulting material achieves 3.37× faster moisture sorption and 1.72× higher solar‐driven water release than single‐templated counterparts ...
Pan Huang, Weiyan Zhu, Yuanyuan Wang, Hanxiao Zhang, Ying Hu, Siyuan Yang, Wenshuai Yang, Hongbo Zeng   +7 more
wiley   +1 more source

How the features of live streaming e-commerce affect consumer purchase intention: The mediating role of social presence

Acta Psychologica
Live streaming is increasingly recognized as a pivotal feature of e-commerce platforms, serving as an effective tool for product promotion and revenue growth.
Yanchao Shi, Xuefang Wang, Jing Gong, Wei Wang   +3 more
doaj   +1 more source