Results 131 to 140 of about 361 (149)

Is more human-like better? The impact of virtual streamer language naturalness on user engagement

Technological Forecasting and Social Change
Jiaming Fang
exaly  

Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming

Journal of Business Ethics
Jiaming Fang
exaly  

When “Looking Human” Backfires: Virtual Streamer Realism and Expectation Violations

E-Commerce Letters
openaire   +1 more source

The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment

Electronic Commerce Research and Applications
Xueying Wang Wang
exaly  

Virtual and human streamers: the effect of interaction with product type on consumer purchase intention

Behaviour & Information Technology
Xiaoli Tang, Zefeng Hao, Xiaolin Li
openaire   +1 more source

Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value

Journal of Retailing and Consumer Services
, Raymond Chiong, Najmul Hasan
exaly  

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers

Computers in Human Behavior
Hongquan Chen, Bingjia Shao, Xuemei Yang, Weiyao Kang, Wenfang Fan   +4 more
openaire   +1 more source

Virtual Streamer Features: Unveiling the Influence on Online Purchase Intentions in the TikTok Era

Haoyu Meng, Ying Tuan Lo, Shu-Hsiang Chen, Siti Suraya Abd Razak, Bintao Hu   +4 more
openaire   +1 more source

When emotions don’t match: Effects of multimodal emotional misalignment in virtual streamers on viewer engagement

Information & Management
Menghan Duan, Qi Zhang 0131, Yueyue Zhang, Cheng Zhang 0001   +3 more
openaire   +1 more source

The Effect of E‐Commerce Live Streamer Partner Type on Consumers' Approach Intention: An Empirical Study Based on Live Streaming Studios

Journal of Consumer Behaviour

exaly