Results 111 to 120 of about 361 (149)
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When Virtual Meets Authenticity: How Virtual Streamers Shape Consumer Decision‐Making Confidence
International Journal of Consumer StudiesABSTRACT Authenticity has emerged as a central theme in both academic discourse and business practice within the current virtual landscape. Nevertheless, prior marketing research has predominantly focused on the effect of authenticity on purchase decisions, largely overlooking “consumer decision‐making confidence”—
Ying Xie +3 more
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IEEE Transactions on Plasma Science, 2004
A pseudospark (PS) discharge or transient hollow-cathode discharge is a high-voltage low-pressure discharge, which is characterized by the cathode being hollow and the cathode's interior connected to the anode-cathode (A-K) gap by a hole in the center of the cathode.
M. Zambra +3 more
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A pseudospark (PS) discharge or transient hollow-cathode discharge is a high-voltage low-pressure discharge, which is characterized by the cathode being hollow and the cathode's interior connected to the anode-cathode (A-K) gap by a hole in the center of the cathode.
M. Zambra +3 more
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Asia Pacific Journal of Marketing and Logistics
Purpose Faced with the challenges of rapidly evolving business environments, practitioners in live streaming commerce are increasingly integrating virtual technologies (i.e. virtual streamers) into their digital transformation strategies.
Zhucheng Shao, Jessica Sze Yin Ho
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Purpose Faced with the challenges of rapidly evolving business environments, practitioners in live streaming commerce are increasingly integrating virtual technologies (i.e. virtual streamers) into their digital transformation strategies.
Zhucheng Shao, Jessica Sze Yin Ho
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The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
Asia Pacific Journal of Marketing and LogisticsPurposeThe study aims to investigate how artificial intelligence (AI)-powered virtual streamers can supercharge brands in live-streaming virtual commerce (v-commerce). Built upon social identity theory (SIT) and experiential value theory, we developed a framework to investigate the impact of AI-powered virtual streamers’ personalization and human-like ...
Bin Xu +3 more
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The Catalytic Effect of Sensory Language: How Virtual Streamers “Talk” Consumers Into Purchasing
Journal of Consumer BehaviourABSTRACT With the rapid adoption of virtual streamers in live streaming commerce, how their language strategies shape consumer decision‐making remains insufficiently understood. Although sensory language is widely used by human streamers as a persuasive device, its effectiveness in virtual streamer contexts remains inconclusive ...
Kai Zhang +3 more
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Trust in Human and Virtual Live Streamers: The Role of Integrity and Social Presence
International Journal of Human–Computer Interaction, 2023Kexin Wang +5 more
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physica status solidi (b), 1991
AbstractImpact ionization of semiconductors under ultrafast electric‐field excitation at the streamer discharge front is theoretically investigated. It is shown that impact ionization is initiated by virtual electrons and is of unthreshold character unlike the known mechanisms of impact ionization in quasi‐stationary field. Amplitudes and probabilities
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AbstractImpact ionization of semiconductors under ultrafast electric‐field excitation at the streamer discharge front is theoretically investigated. It is shown that impact ionization is initiated by virtual electrons and is of unthreshold character unlike the known mechanisms of impact ionization in quasi‐stationary field. Amplitudes and probabilities
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Communications in Humanities Research
Virtual streamers, as an emerging form of computer-mediated communication, exhibit unique communicative characteristics in their image construction mechanisms. This study applies hyperpersonal interaction theory and employs literature review and case analysis methods to construct a three-level analytical framework for virtual streamer image ...
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Virtual streamers, as an emerging form of computer-mediated communication, exhibit unique communicative characteristics in their image construction mechanisms. This study applies hyperpersonal interaction theory and employs literature review and case analysis methods to construct a three-level analytical framework for virtual streamer image ...
openaire +1 more source