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Abstract This chapter discusses how organizational visual metaphors translate particular discourses and come to shape shared ways of thinking and acting in organizational contexts. Visual metaphors are found in written documents such as performance reports and risk reports, and they may appear in company interior design (pictures ...
Hermann Mitterhofer, Silvia Jordan
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Hermann Mitterhofer, Silvia Jordan
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Interpret me! The interplay between visual metaphors and verbal messages in advertising
International Journal of Advertising, 2021Yuhosua Ryoo +2 more
exaly
Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising
International Journal of Advertising, 2019Matthew Peterson
exaly
Understanding visual metaphor: the example of newspaper cartoons
Visual Communication, 2003Elisabeth El Refaie
exaly

