Results 191 to 200 of about 266,246 (217)

Digital storytelling and visual metaphor in lectures: a study of student engagement

Accounting Education, 2018
Murray Taylor, Mauricio Marrone, Mark Tayar   +2 more
exaly  

Visual Metaphor

Journal of Aesthetic Education, 1968
openaire   +1 more source

The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries

Journal of Pragmatics, 2010
Margot Van Mulken, Rob Le Pair, Forceville, Charles   +2 more
exaly  

Imagery of ad-venture: Understanding entrepreneurial identity through metaphor and drawing

Journal of Business Venturing, 2017
Jean Clarke, Robin Holt
exaly  

Visual Metaphor

2001
openaire   +1 more source

Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising

Journal of Advertising, 2014
Margot Van Mulken, Andreu van Hooft
exaly  

Visual Metaphor

2011
openaire   +1 more source

Art as Visual Metaphor

Art Education, 1985
openaire   +1 more source

Validating a modified typology of visual metaphor: Evidence form artful deviation, imagistic elaboration and ad attitude

Journal of Marketing Communications, 2020
exaly  

Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?

Journal of Marketing Communications, 2008
exaly