Results 241 to 250 of about 10,469 (305)

The Voice of the Customer

open access: yesMarketing Science, 1993
In recent years, many U.S. and Japanese firms have adopted Quality Function Deployment (QFD). QFD is a total-quality-management process in which the “voice of the customer” is deployed throughout the R&D, engineering, and manufacturing stages of product development.
Abbie Griffin, John R. Hauser
openaire   +3 more sources

Voice of the customer: Customer satisfaction ratio based analysis

Expert Systems With Applications, 2012
Voice of the customer (VOC) is a critical analysis procedure that provides precise information regarding customer input requirements for a product/service output. The ability to conduct a voice of the customer analysis, which could be gained through direct and indirect questioning, will enable engineers and other decision makers to successfully ...
Ozgu Turgut
exaly   +2 more sources

Mining the “Voice of the Customer” for Business Prioritization

ACM Transactions on Intelligent Systems and Technology, 2012
To gain competitiveness and sustained growth in the 21st century, most businesses are on a mission to become more customer-centric. In order to succeed in this endeavor, it is crucial not only to synthesize and analyze the VOC (the VO ice of the C ustomer) data (i.e ...
Wei Peng 0001   +3 more
exaly   +2 more sources

How Does Customer–Company Identification Enhance Customer Voice Behavior? A Moderated Mediation Model

open access: yesSustainability, 2019
For sustainable development, enterprises need to establish a good relationship with customers. Existing studies have pointed out that customer voice behavior is beneficial to maintaining and developing customer–firm relationships.
Yang Ran, Zhou Hao
exaly   +2 more sources

The Voice of Customers in Customization

SSRN Electronic Journal, 2021
Recent years have seen a growth in customized products and services. As a prerequisite for customization, private information on individual customers’ quality preferences needs to be uncovered. Sellers can listen to customers about their stated or self-reported preferences through direct communication (e.g., conversation, survey).
openaire   +1 more source

Voice of Customers

Proceedings of the 2017 International Conference on Big Data Research - ICBDR 2017, 2017
The rise of the Internet has caused many changes on our daily lives. Internet has drastically changed the way we live our life, the way we spend our holidays, how we communicate with each other daily, and how we purchase products. The growth of Internet amongst consumer has generated content on the Internet by sources such as social media, review ...
Chan Khin-Whai Nicholas   +1 more
openaire   +1 more source

The Voice of the Customer: Managing Customer Care in Twitter

Information Systems Research, 2020
Practice/Policy Oriented Abstract
Reza Mousavi   +2 more
openaire   +1 more source

Home - About - Disclaimer - Privacy