Results 211 to 220 of about 7,627 (243)
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Product involvement and the evaluation of wine quality
Qualitative Market Research, 2006PurposeThe aim of this study was to investigate the relationship between wine drinkers' product involvement and their engagement with wine quality. It examined particularly how they conceptualise quality, how they evaluate it, and the dimensions of quality they focus on.Design/methodology/approachThe study used focus groups (including wine tasting as a
Steve Charters, Simone Pettigrew
exaly +2 more sources
Relationship of Wine Consumers' Self-Confidence, Product Involvement, and Packaging Cues
Journal of Foodservice Business Research, 2008ABSTRACT Demand for table wine in the US is stronger than any time since the 1970s, driven mainly by news relating moderate wine consumption to positive health benefits and more highly evolved marketing campaigns by major brand marketers. Yet, wine consumers continually make choices among products without adequate information.
Nelson Barber +2 more
exaly +2 more sources
International Journal of Wine Business Research, 1996
While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In particular, little is known of the wine consumer characteristics likely to influence their degree of product involvement.
P.G. Quester, J. Smart
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While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In particular, little is known of the wine consumer characteristics likely to influence their degree of product involvement.
P.G. Quester, J. Smart
exaly +2 more sources
, 2023 Supplemental material, sj-docx-1-anz-10.1177_14413582231166066 for Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement, Ethnocentrism, Product Experience and Antecedents by Johan Bruwer, Justin Cohen, Carl Driesener, Armando Corsi, Richard Lee, Ava Huang and Larry Lockshin in Australasian Marketing ...
Bruwer, Johan +6 more
openaire +2 more sources
Domain-Specific Consumer Involvement in the U.S. Wine Market
Journal of Food Products Marketing, 2013 An 18-item multidimensional scale was developed to measure wine consumer involvement level impact on behavior and consumption dynamics. Data were collected at wine tasting events in Portland, Oregon, U.S., yielding a final sample size of 101 respondents.
Johan Bruwer
exaly +3 more sources
Segmenting Wine Tourists on the Basis of Involvement with Wine
Journal of Travel and Tourism Marketing, 2014 Δημοσιεύσεις μελών--ΣΔΟ--Τμήμα Εμπορίας και Διαφήμισης, 2014As involvement with wine may vary significantly among wine consumers and wine tourists, segmentation based on product involvement seems to be a reasonable choice.
Evangelos Christou
exaly +2 more sources
Self-concept, product involvement and consumption occasions
British Food Journal, 2017 Purpose The purpose of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion.
Johan Bruwer
exaly +2 more sources
Australasian Marketing Journal, 2023
This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and ...
Johan Bruwer +6 more
openaire +1 more source
This research provides nuanced insights from a consumer-centric behavioural psychology perspective, by developing a theoretically grounded motivational process model of product evaluation, viewed through a country-of-origin (COO) lens, incorporating the focal constructs of product involvement, product knowledge, consumer ethnocentrism (CET) and ...
Johan Bruwer +6 more
openaire +1 more source
Consumer involvement and knowledge influence on wine choice cue utilisation
British Food Journal, 2017 Purpose The purpose of this paper is to examine the utilisation of product choice cues in a retail environment and the impact of consumer involvement on this utilisation.
Johan Bruwer, Polymeros Chrysochou
exaly +2 more sources
Current Issues in Tourism, 2020
Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests.
Gang Wu, Lifang Liang
openaire +1 more source
Product involvement refers to consumers’ perceived relevance of the importance of a product category based on their inherent needs, values and interests.
Gang Wu, Lifang Liang
openaire +1 more source