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Emerging wine regions in the United States (characterized by wineries producing wines from cold-hardy hybrid grape varieties) present unique opportunities to foster deeper consumer engagement with wine. This study examines whether winery visits in these regions can support the overall wine industry by increasing consumer involvement with wine products ...
openaire +1 more source
openaire +1 more source
Using product, brand and purchasing involvement for retail segmentation
Journal of Retailing and Consumer Services, 1997Larry Lockshin, Gerrard Macintosh
exaly
Wine: Intrinsic attributes and consumers’ drinking frequency, experience, and involvement
International Journal of Hospitality Management, 2015Imran Rahman, Dennis Reynolds
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Relationship Between Wine Involvement and Wine-Related Travel
Journal of Travel and Tourism Marketing, 2007Mark E Havitz, Donald Getz
exaly
Experiential and involvement effects on the Korean wine tourist's decision-making process
Current Issues in Tourism, 2017Johan Bruwer, Hakjun Song
exaly
The influence of involvement on purchase intention for new world wine
Food Quality and Preference, 2007Linda D Hollebeek +2 more
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