Results 1 to 10 of about 70,716 (243)
Brand first? The effect of hotel online word-of-mouth on consumer brand sensitivity [PDF]
Frontiers in Psychology, 2022 With the e-commerce development and changing of hotels’ booking channels, the online word-of-mouth, as a new signal of quality, is becoming to attract more attention of consumers.
Xianchun Li +3 more
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A Study on the Impact of Brand Ritual on Online Word-of-Mouth Communication [PDF]
Behavioral SciencesThe study aims to explore the impact mechanism of brand ritual on online word-of-mouth communication, introducing the mediating variable—flow experience—and the moderating variable—consumer–brand relationship norms.
Tao Wen, Ziwei Wang, Shuang Wang
doaj +2 more sources
Deterrence through Word of Mouth [PDF]
SSRN Electronic Journal, 2009 The deterrent effect of law enforcement rests on the link between the actual and the perceived detection risk. We study the role of word of mouth for this linkage. Our approach makes use of micro data on compliance with TV license fees allowing us to distinguish between households who have been subject to enforcement and those who have not.
Johannes Rincke, Christian Traxler
openaire +5 more sources
Higher Education Branding In Private University In Electronic Word-Of-Mouth At Medan City
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar +1 more
doaj +1 more source
Is It Effective for Companies to Pretend to Care for the Environment? Research on the Impact of Corporate Environmental Claims on Word-of-mouth Recommendation [PDF]
E3S Web of Conferences, 2023 In the era of Internet business, online word-of-mouth recommendation has become a key factor affecting consumers’ decision-making. Enterprises increase consumers’ willingness to recommend their brands by word of mouth in various ways.
Ku Yi, Li Shan, Zhao Yichen
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Utilization of Word-of-Mouth Marketing Strategy in Culinary Business
International Journal of Research and Applied Technology, 2021 The purpose of this study is to analyze how the benefits of the Word of Mouth marketing strategy (word of mouth marketing) are in supporting the improvement of the culinary business. This study used qualitative research methods. The results of this study
Eddy Soeryanto Soegoto +3 more
doaj +1 more source
Journal of Patient Experience, 2020 The personalization of service provision and responding to patients’ expressed needs are key components of government plans to improve children and young people’s mental health services in England.
Adam Crosier BA, MSc +1 more
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International Journal of Social Science and Religion, 2021 This research purpose to analyze affected: 1) service quality to student satisfaction, 2) service quality to student atittudes, 3) moderation of student characteristic at affected service service to student satisfaction, 4) service quality to positive ...
Moch. Saifudin
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Kepes, 2020 El objetivo del presente artículo consiste en analizar el efecto de las comunicaciones informales offline y online entre ellas mismas, y sobre las intenciones de recompra de la marca Totto por parte de los jóvenes universitarios.
María Cristina Otero Gómez +1 more
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E-Jurnal Manajemen, 2023 Penelitian ini bertujuan untuk menganalisis peran brand image dalam memediasi pengaruh celebrity endorser dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan di Kota Denpasar dengan jumlah sampel 150 orang.
Ni Putu Juni Pratiwi, Ni Made Rastini
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