Results 31 to 40 of about 794,823 (353)
The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis
SAGE Open, 2020 In an era of mobile internet, word-of-mouth marketing has become a powerful tool for optimizing tourist destination marketing. Extensive research studies on the mechanism of word-of-mouth have been carried out.
Feng Xu +3 more
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Word of mouth komunikacija [PDF]
Marketing (Beograd. 1991), 2009 Consumers' buying decision is very complex multistep process in which a lot of factors have significant impact. Traditional approach to the problem of communication between a company and its consumers, implies usage of marketing mix instruments, mostly ...
Žnideršić-Kovač Ružica +1 more
doaj
Do celebrity endorsement, halal label, and Word of Mouth affect Millennials to purchase skincare?
Journal of Enterprise and Development, 2023 Purpose — This study aims to investigate the impact of celebrity endorsement, halal labels, and Word of Mouth on the purchasing intention of skincare products among millennials.Method — This study employs a quantitative research methodology, utilizing ...
Radia Sabita, Ahmad Mardalis
semanticscholar +1 more source
PENGARUH WORD OF MOUTH DAN SERVICESCAPE TERHADAP KEPUTUSAN PEMBELIAN
Journal of Management Small and Medium Enterprises (SME's), 2022 This study aims to determine the effect of Word Of Mouth and Servicescape on purchasing decisions at dr. Maharani Kupang Skin Care. The independent variables in this study are Word Of Mouth and Servicescape, while the dependent variable is Purchasing ...
Khalid K Moenardy +1 more
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International Journal of Data and Network Science, 2023 This study aims to examine the effect of digital literacy, digital marketing, and word of mouth on the interest of the z generation in Islamic banks. Researchers used primary data obtained from distributing questionnaires to students and students with a ...
Darsita Suparno +7 more
semanticscholar +1 more source
Pengaruh e-WOM terhadap Minat Beli Skincare Lokal pada Followers Twitter @ohmybeautybank
Calathu, 2022 Hadirnya Internet telah menyebabkan komunikasi word of mouth berkembang menjadi electronic word of mouth. Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth (e-WOM) terhadap minat beli skincare lokal pada followers akun base ...
Delima Prihartini, Riski Damastuti
doaj +1 more source
Frontiers in Psychology, 2022 This study sought to examine the effect of the quality of chatbot services on customer satisfaction, repurchase intention, and positive word-of-mouth by comparing two groups, namely chatbots with and without emotion words.
Jeewoo Yun, Jungkun Park
semanticscholar +1 more source
The Effect of Word of Mouth on Brand Image of a Popular Indonesian Donut Brand [PDF]
, 2019 A Brand must innovate to create a positive impression of consumers. When a consumer feels happy and satisfied with a product, the emotional impact will encourage loyalty and positive word of mouth will increase.
Pradana, M. (Mahir)
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Pediatric Blood &Cancer, EarlyView.ABSTRACT Background Despite their increased risk for functional impairment resulting from cancer and its treatments, few adolescents and young adults (AYAs) with a hematological malignancy receive the recommended or therapeutic dose of exercise per week during inpatient hospitalizations.
Jennifer A. Kelleher +8 more
wiley +1 more source
Locus of Control and Word of Mouth Communication among Consumer [PDF]
مدیریت بازرگانی, 2011 Word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers.
Ali Shaemi, Mojtaba Barari
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