Results 91 to 100 of about 430,676 (353)

Guidelines for Scale Development and Validation

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim, Puja Khatri, Atul Shiva, Vidushi Dabas   +3 more
wiley   +1 more source

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez, Flavia Braga Chinelato, Golnoush Zeidabadi, Marta Massi   +3 more
wiley   +1 more source

Activismul prin brand. Studiu de caz: campania eMAG din 2019 [PDF]

Polis: Revista de Stiinte Politice, 2020
The article highlights a new trend in brand behavior, especially global ones: brand activism. Brand activism involves brands taking public positions on social and political issues.
Arthur SUCIU
doaj  

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

GENERIC ADVERTISING WEAROUT: THE CASE OF THE NEW YORK CITY FLUID MILK CAMPAIGN [PDF]

This article examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each ...
Forker, Olan D., Kaiser, Harry M., Lenz, John E., Reberte, J. Carlos   +3 more
core   +1 more source

Framing Modern Slavery: Do Stakeholders Talk Past Each Other?

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher, Darlene Himick, Leigh Ellen Walsh   +2 more
wiley   +1 more source

Evolutionary dynamics on a regular networked structured and unstructured multi‐population

International Journal of Robust and Nonlinear Control, EarlyView., 2023
Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar, Leonardo Stella, Dario Bauso   +2 more
wiley   +1 more source

Strategy of advertising campaign selection

Вестник Воронежского государственного университета: Серия экономика и управление, 2004
The paper touches upon a model of information distribution through mass media. The model is based on description of human’s behavior in terms of finite automaton and a probability model of message distribution. The model covers processes of accumulation,
Valeriy Vladimirovich Davnis, Arseniy Aleksandrovich Zhizhelev   +1 more
doaj  

Social media marketing [PDF]

Marketing (Beograd. 1991), 2017
Since they represent the cradle of social networks, the authors used the most recent research conducted mainly in the USA. The basic goals of this paper comprise: an overview of global trends relating to the media type-based advertising investments ...
Krstić Ana, Đurđević Biljana
doaj  

The association between antitobacco advertising and calls to a tobacco Russian Quitline

Tobacco Induced Diseases, 2018
Background Russian Quitline was organized in 2011, National Tobacco Control mass media campaigns are held with 2012 to 2016, National Tobacco Control Law was passed in 2013.This study examines the effects of media campaign on telephone quitline for ...
Olga Sukhovskaya, Petr Yablonskiy
doaj   +1 more source