Results 101 to 110 of about 430,676 (353)
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley +1 more source
Bid Optimization by Multivariable Control in Display Advertising
, 2019 Real-Time Bidding (RTB) is an important paradigm in display advertising, where advertisers utilize extended information and algorithms served by Demand Side Platforms (DSPs) to improve advertising performance.
Gai, Kun +6 more
core +1 more source
Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius +4 more
wiley +1 more source
Persuasive Messaging in Facebook’s “Here Together” Campaign to Save Face and Rebuild Consumer Trust [PDF]
, 2019 In order to weigh the effectiveness of Facebook’s “Here Together” persuasive advertising campaign, this study applied two of Packard’s eight hidden needs and cognitive dissonance theory as a methodological frame for evaluating the campaign’s use of ...
Harder, Elisia
core +1 more source
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study examines how three subtypes of narcissism—communal, antagonistic, and collective—relate to sustainability team members' willingness to misreport greenhouse gas (GHG) emissions. Using survey‐based online experiments with experienced professionals from the United States and United Kingdom, we assess whether narcissistic traits predict
Eric N. Johnson, Matthias Sohn
wiley +1 more source
GHD advertising campaign across cultures. A case study
Revista Alicantina de Estudios Ingleses, 2006 The type of advertisements addressed to young people seem to reinforce values conveyed by music, films and fashion. In this new cultural trend, GHD advertising apparently proceeds in an opposite direction, as the visual element of the new GHD advertising
Maci, Stefania M.
doaj +1 more source
Service Learning: HOPE Begins With You [PDF]
, 2015 There were some unexpected results of the service learning project for the Department of Mass Communication’s Advertising Cases and Campaigns class (MCM 308).
Bond, Linda T
core +1 more source
The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi +3 more
wiley +1 more source
EMOTIONAL ATTRACTION IN ELECTION CAMPAIGN ADVERTISING
گۆڤارا زانستێن مرۆڤایەتی یا زانكۆیا زاخۆEmotion is a state of feeling versus perception that arises from all five senses. Emotion and reason are two basic pillars of human thought that have an influential role in behavior.
Payman Saeed
doaj +1 more source
ADVERTISING COMMUNICATION DURING CRISIS [PDF]
Crisis communication and advertising communication are a priori diametrically opposed. Advertising is not the appropriate tool in times of crisis, but offers prospects that other tools do not possess.
Silvia-Mihaela Pavel Ph. D Student
core