Results 121 to 130 of about 430,676 (353)
Role and functioning of slogans in advertising discourse (Роль та особливості функціонування слоганів у рекламному дискурсі) [PDF]
, 2012 The article analyzes the features of the functioning of slogans in advertising and their role within the organization, promotion of a product or service.
Жуков , В. ( W. Zukow ) +1 more
core
Advertising, Promotional Campaigns, and Private Labels
, 2001 Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire +2 more sources
Journal of Adolescence, EarlyView.ABSTRACT Introduction Positive racial and ethnic identity formation is associated with psychological well‐being, especially for Black adolescents. Parental socialization and school‐related factors are key influences that have been studied, but less is known about other factors in an adolescent's social ecology, such as out‐of‐school activities.
Maureen T. S. Burns +5 more
wiley +1 more source
U.S. Presidential Election – 2012: trends tone in marketing and political PR
Sfera Politicii, 2013 This article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision ...
Aurelia Peru-Bălan
doaj
Journal of Operations Management, EarlyView.ABSTRACT While artificial intelligence (AI)‐based conversational technologies offer exciting prospects in healthcare, the lack of transparency and elevated privacy concerns in using such technologies remain a challenge and make much‐needed information difficult to obtain while administering patient care.
Hashai Papneja, Sarv Devaraj
wiley +1 more source
How Might Advertising Campaigns Rehumanize Cyclists?
Transportation Research Part F: Traffic Psychology and BehaviourAlthough riding a bicycle is an efficient, healthy and sustainable mode of travel, in low-cycling countries there continues to be negative attitudes, harassment and aggression toward riders. Recent studies have found that part of this hostility could be due to dehumanization – the belief that cyclists are lesser humans.
Haworth, Narelle +3 more
openaire +2 more sources
Political Competition with Campaign Contributions and Informative Advertising [PDF]
This paper presents a model of political competition with campaign contributions and informative political advertising. Policy-motivated parties compete by selecting candidates and interest groups provide contributions to enhance the electoral prospects ...
Stephen Coate
core
Stories of Community: The First Ten Years of Nike Women\u27s Advertising [PDF]
, 2006 This semiotic analysis of early Nike women\u27s advertising explores the evolution of the women\u27s brand from its launch in 1990 through 2000, and includes twenty-seven print campaigns.
Grow, Jean M.
core +1 more source
Strategic Change, EarlyView.ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley +1 more source