Results 131 to 140 of about 430,676 (353)

Childhood and Marketing: A Briefing [PDF]

, 2009
The 
present
 briefing
 overviews
 and
 samples
 a 
number 
of 
issues
 relating 
to
 childhood
 and 
business ...
Spadaro-Bliss, Simon
core   +1 more source

Coping Practices of Small‐ and Medium‐Sized Enterprises Facing Power Asymmetry in Digital Platform Business

Strategic Change, EarlyView.
ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley   +1 more source

Attack Versus Advocacy: Advertising Tone That Mobilizes

International Journal of Communication, 2015
This study examines the role of attack ads in encouraging citizen communication. Using a national survey merged with ad tracking data, this study finds that attack advertising elicited negative emotions about the candidate the voter opposed, which in ...
Jaeho Cho
doaj   +2 more sources

Estimating the persuasive effects of advertising in presidential primary elections

Political Science Research and Methods
Presidential primary elections arguably represent the most dynamic campaigns in American politics. Television advertising is a key aspect of strategy that candidates can marshal throughout the campaign.
Robert Bird, Michael Peress
doaj   +1 more source

How Does Advertising Affect Market Performance? The Case of Generic Advertising [PDF]

The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of ...
Hamilton, Stephen F., Richards, Timothy J., Stiegert, Kyle W.   +2 more
core   +1 more source

The Marketing of Political Candidates: Current Tactics and Future Strategies [PDF]

, 1989
Alexander Haig, Jr., a 1988 presidential hopeful, remarked, concerning campaign politics: I have learned the secret of life--it\u27s in marketing (1986).
Caywood, Clarke L., Laczniak, Gene R.
core   +1 more source

Igniting Technological and Non‐Technological Innovation for Economic Performance: Enhancing Results by Investing in Human Capital

Strategic Change, EarlyView.
ABSTRACT This study investigates how strategic renewal, driven by the interaction among technological, marketing, and organizational innovation, enhances firms' economic performance. Using a panel dataset of 8871 Spanish firms covering the period 2009–2016, we provide empirical evidence on the different effects of each type of innovation and their ...
Beatriz Forés, José María Fernández‐Yáñez, Olga Broto, Andreas Kallmuenzer   +3 more
wiley   +1 more source

What is Colorism?

, 2018
Analyze any advertising campaign colorism, dark-skinned, skin lightening, skin bleaching or notice the types of people represented in the media and on television and one major conclusion will be made clear -- Colorism is a prevalent issue worldwide. When
Tasker, Teal L.
core  

Consumers' sensory assessments of bigleaf maple (Acer macrophyllum) syrup give way to a promising artisan industry

JSFA reports, Volume 5, Issue 3, Page 113-124, March 2025.
Abstract Background Most pure maple syrup produced in North America is produced from the sap of sugar maple trees (Acer saccharum). Interest is growing to utilize other maple species in different regions of North America outside the native range of sugar maple.
Ann E. Colonna, Eric T. Jones, Kent Wheiler   +2 more
wiley   +1 more source

Advertising Versus Sales In Demand Creation [PDF]

Using an analytical model, we investigate the dynamics of a firm with market power whose advertisements and sales contribute to its customers’ stock of goodwill.
Gal Hochman, Oded Hochman
core