Results 141 to 150 of about 430,676 (353)
Creative Meanings within the Context of an Advertising Campaign [PDF]
, 2013 Asdrúbal Borges Formiga Sobrinho
openalex +1 more source
Analysis of dedicated revenue scale and diversity among U.S. state fish and wildlife agencies
The Journal of Wildlife Management, EarlyView.Most revenue for state fish and wildlife agencies originates from 3 sources: 1) hunting, fishing, and trapping licenses; 2) Federal Aid in Wildlife Restoration Grants; and 3) Federal Aid in Sportfish Restoration Grants. However, states also generate substantial revenue through 22 additional unique mechanisms, ranging from sales taxes to license plate ...
Charlie R. Booher +5 more
wiley +1 more source
THE BEHAVIORAL IMPACT OF AN ADVERTISING CAMPAIGN TO PROMOTE SAFETY BELT USE [PDF]
, 1988 John G. Cope +2 more
openalex +1 more source
Limnology and Oceanography: Methods, EarlyView.Abstract Acoustic cameras, or imaging sonars, are often used to monitor marine energy sites in regions where the water is too dark or turbid for optical sensing. To do so more effectively, scientists are investigating automated detection methodologies to use on these data.
Theodore Nowak +2 more
wiley +1 more source
The Impunity Project of the Inter American Press Association: Final Summary Report 2003-2006 [PDF]
, 2006 Evaluates the impact of the initiative's rapid response unit, which investigates attacks and provides legal assistance; advertising campaign to make cases visible; and training program to prevent future attacks.
core
Bridging the Ideological Divide: Advertising Strategies for Promoting Stigmatized Products
Psychology &Marketing, EarlyView.ABSTRACT Many socially relevant sexual and reproductive health products remain stigmatized by some consumers due to enduring socio‐cultural taboos, despite broader acceptance by others. Such stigma limits product adoption and poses public health risks.
Yunlu Zhao +3 more
wiley +1 more source
How effective is advertising in duopoly markets? [PDF]
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent- based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward
Katarzyna Sznajd-Weron, Rafal Weron
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Psychology &Marketing, EarlyView.ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source