Results 51 to 60 of about 430,676 (353)
Abstract Mental health problems are common among UK undergraduate students. In response, many universities have put considerable effort into raising awareness about student mental health problems and avenues of support (e.g., via workshops, posters, email newsletters and social media posts).
Sorcha Finan, Lucy Foulkes
wiley +1 more source
Buying Time 2000: Television Advertising in the 2000 Federal Elections [PDF]
Summarizes a study of political television advertising in the 2000 federal primaries and elections with a focus on the use of the issue ad loophole to evade campaign finance laws.
Craig B. Holman, Luke P. McLoughlin
core
Multi-Touch Attribution Based Budget Allocation in Online Advertising
Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI).
Dasdan, Ali +2 more
core +1 more source
Between public service and market: Portraying the bifront university in a platformized world
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis +2 more
wiley +1 more source
Using Support Vector Machine on EEG for Advertisement Impact Assessment
The advertising industry depends on an effective assessment of the impact of advertising as a key performance metric for their products. However, current assessment methods have relied on either indirect inference from observing changes in consumer ...
Zhen Wei +6 more
doaj +1 more source
The impacts of biological invasions
ABSTRACT The Anthropocene is characterised by a continuous human‐mediated reshuffling of the distributions of species globally. Both intentional and unintentional introductions have resulted in numerous species being translocated beyond their native ranges, often leading to their establishment and subsequent spread – a process referred to as biological
Phillip J. Haubrock +42 more
wiley +1 more source
New York State Campaign Finance Laws [PDF]
Campaign finance laws govern how political candidates raise and spend monies for their elections. In general, there are three ways in which states regulate campaign finance: (1) disclosure, (2) contribution limits, and (3) public financing.
Fitzsimmons, Patrick
core +1 more source
CONDUCTING A NATIONAL DIGITAL ADVERTISING CAMPAIGN UNDER CONDITIONS OF UNCERTAINTY [PDF]
Bohdan Kolesnyk, Andrii Zolkover
openalex +1 more source
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin +4 more
wiley +1 more source
Shakespeare, The Car Salesman [PDF]
Sratford and Avon, the advertising company, are pleased to announce that they have engaged the services of Will Shakespeare, the well-known writer, in their advertising campaign for the newest Detroit automobile, the ...
Davis, Chuck
core +1 more source

