Results 51 to 60 of about 430,676 (353)

Disingenuous ‘box‐ticking’: Undergraduate students' attitudes towards university mental health awareness efforts

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Mental health problems are common among UK undergraduate students. In response, many universities have put considerable effort into raising awareness about student mental health problems and avenues of support (e.g., via workshops, posters, email newsletters and social media posts).
Sorcha Finan, Lucy Foulkes
wiley   +1 more source

Buying Time 2000: Television Advertising in the 2000 Federal Elections [PDF]

open access: yes, 2002
Summarizes a study of political television advertising in the 2000 federal primaries and elections with a focus on the use of the issue ad loophole to evade campaign finance laws.
Craig B. Holman, Luke P. McLoughlin
core  

Multi-Touch Attribution Based Budget Allocation in Online Advertising

open access: yes, 2014
Budget allocation in online advertising deals with distributing the campaign (insertion order) level budgets to different sub-campaigns which employ different targeting criteria and may perform differently in terms of return-on-investment (ROI).
Dasdan, Ali   +2 more
core   +1 more source

Between public service and market: Portraying the bifront university in a platformized world

open access: yesBritish Educational Research Journal, EarlyView.
Abstract This paper contributes to the international debate on the changes affecting recruitment and orientation processes toward higher education. Based on qualitative research involving 19 Italian public universities, the study analyses the transformations in communication, recruitment and orientation activities within platformization and increasing ...
Marco Pitzalis   +2 more
wiley   +1 more source

Using Support Vector Machine on EEG for Advertisement Impact Assessment

open access: yesFrontiers in Neuroscience, 2018
The advertising industry depends on an effective assessment of the impact of advertising as a key performance metric for their products. However, current assessment methods have relied on either indirect inference from observing changes in consumer ...
Zhen Wei   +6 more
doaj   +1 more source

The impacts of biological invasions

open access: yesBiological Reviews, EarlyView.
ABSTRACT The Anthropocene is characterised by a continuous human‐mediated reshuffling of the distributions of species globally. Both intentional and unintentional introductions have resulted in numerous species being translocated beyond their native ranges, often leading to their establishment and subsequent spread – a process referred to as biological
Phillip J. Haubrock   +42 more
wiley   +1 more source

New York State Campaign Finance Laws [PDF]

open access: yes, 2009
Campaign finance laws govern how political candidates raise and spend monies for their elections. In general, there are three ways in which states regulate campaign finance: (1) disclosure, (2) contribution limits, and (3) public financing.
Fitzsimmons, Patrick
core   +1 more source

The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we develop and test a model assessing (a) the effects of firms' sustainable social ...
Md. Al Amin   +4 more
wiley   +1 more source

Shakespeare, The Car Salesman [PDF]

open access: yes, 1985
Sratford and Avon, the advertising company, are pleased to announce that they have engaged the services of Will Shakespeare, the well-known writer, in their advertising campaign for the newest Detroit automobile, the ...
Davis, Chuck
core   +1 more source

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