Results 61 to 70 of about 430,676 (353)

How effective is advertising in duopoly markets?

, 2002
A simple Ising spin model which can describe the mechanism of advertising in a duopoly market is proposed. In contrast to other agent-based models, the influence does not flow inward from the surrounding neighbors to the center site, but spreads outward ...
Adler, Barry, Cont, Friedman, Galam, Hanley, K. Sznajd-Weron, Maurice, McConnel, Moss de Oliveira, Nath, Ochrombel, Peng, Proykova, R. Weron, Schechter, Scholten, Stanley, Stauffer, Stauffer, Sznajd-Weron, Tirole, Wolfram   +22 more
core   +1 more source

Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee, Pipatpong Fakfare, Heesup Han, Jin‐Soo Lee   +3 more
wiley   +1 more source

Analysis and visualization of digital advertising data using EDA on payment point online bank applications

Matrix: Jurnal Manajemen Teknologi dan Informatika
This research explores the effectiveness of digital advertising within Payment Point Online Bank (PPOB) applications using Exploratory Data Analysis (EDA) and data visualization techniques.
Wisnu Buana Putra, Kurnia Gusti Ayu
doaj   +1 more source

Sensegiving, ESG, and Firm Value: Mitigating Interpretive Uncertainty in South Korea

Business Strategy and the Environment, EarlyView.
ABSTRACT As environmental, social, and governance (ESG) becomes central to corporate strategy, firms must navigate the tension between meeting stakeholder expectations and avoiding overinvestment. This study examines how interpretive uncertainty—arising from stakeholders' divergent cognitive frames—produces a nonlinear relationship between ESG ...
Yanghee Kim, Chuljin Park, Yeonji Seo, Taewoo Roh   +3 more
wiley   +1 more source

Merging Psychological, Social, and Rational Perspectives: A Study of the Determinants of Consumer Choices for Sustainable Furniture

Business Strategy and the Environment, EarlyView.
ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico, Luca Fraccascia, Valerio Schiaroli   +2 more
wiley   +1 more source

The Moderating Role of Strategic Investment in R&D and Advertising in Firms' ESG–Performance Relationship

Business Strategy and the Environment, EarlyView.
ABSTRACT This paper examines the association between environmental, social, and governance (ESG) ratings and firm performance, taking into account the role of firms' strategic investments in research and development (R&D) and advertising. Drawing on resource‐based view and signalling theory perspectives and employing the generalised method of moments ...
Syed Zulfiqar Ali Shah, Saeed Akbar, Sardar Ahmad   +2 more
wiley   +1 more source

Target Advertising Effects on Campaign Success [PDF]

, 2013
Nearly every company and organization advertises to increase awareness, reach sales goals, and build brand loyalty. However, due to the pervasive nature of advertising, reaching an audience has become more difficult and less successful.
Gaudio, Anna
core  

Impact Measuring in Sustainable Ventures: A Process Perspective

Business Strategy and the Environment, EarlyView.
ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann, Esther Salvi, Frank‐Martin Belz   +2 more
wiley   +1 more source

Planning advertising campaigns in the view of cognitive styles between man and woman

Journal of Architecture, Art & Humanistic Science, 2019
The main purpose of any advertising campaign is conviction the recipient and from here comes the importance of this accurate study of psychology to the recipient in all its sides, as there are many factors that affects the recipient of most important the
Heba Amir
doaj   +1 more source

Selling Sin in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines [PDF]

, 2008
Given that “sin” products must navigate different regulatory environments, it is important to compare cigarette advertising across cultures. Using text analysis, this study examined the message strategies and the ideological beliefs in cigarette ...
Venger, Olesya, Wolburg, Joyce M.
core   +3 more sources