Results 71 to 80 of about 430,676 (353)
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
Campaign Advertising and Election Outcomes: Quasi-Natural Experiment Evidence from Gubernatorial Elections in Brazil [PDF]
Whether campaign advertising influences election outcomes is an open question; a paradox given the amount spent on campaigning in general and TV advertising in particular. We argue that such “absence of documentation” is due to the focus of the empirical
Bernardo S. da Silveira +1 more
core
Yandex advertising campaign estimation [PDF]
, 2012 В статті висвітлено методику та результати дослідження з визначення результативності та ефективності рекламної кампанії «Яндекс», проаналізовано правильність вибору медіа носіїв, зміст рекламного звернення та ступінь сприйняття споживачами його окремих ...
Лазько, І. П. +1 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
Road Safety Advertising and Social Marketing
Journal of Road Safety, 2011 Traditional road safety advertising via media such as television, print media, radio and static roadside advertising is being overtaken by a transition to broader campaigns that include the internet, digital marketing and direct marketing.
Ian Faulks
doaj
ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ РАЗРАБОТКИ РЕКЛАМНОЙ КАМПАНИИ СОВРЕМЕННОГО ПРЕДПРИЯТИЯ
Sovremennye Issledovaniâ Socialʹnyh Problem, 2015 Реализация главных задач, стоящих перед современными предприятиями, должна сопровождаться применением наиболее передовых форм и методов управления рекламной деятельностью, увеличивающих эффективность сбытовой деятельности компаний, а также ...
Evgeniya Vladimirovna Vidishcheva
doaj +1 more source
Formation of the international advertising campaign [PDF]
, 2018 Розглянуто основні складові рекламної кампанії підприємства. Зроблено висновок, що рекламну кампанію слід проводити поетапно. Запропоновано рекламну кампанію для ПАТ "Харківська бісквітна фабрика", що складається з п'ятьох етапів.
Геворкян, Артем Юрійович +2 more
core
Consumer Adoption of Internet of Things
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira +6 more
wiley +1 more source
Le spot TV à l’heure des plateformes. Une analyse de la stratégie publicitaire du Groupe TF1
Tic & Société, 2019 This article highlights the platformization of the advertising market as influenced by search engines and social networks. It analyzes how the media try to adjust by mixing data management and brand safety, highlighting coopetition strategies between ...
Alexandre JOUX
doaj +1 more source