Results 81 to 90 of about 430,676 (353)
Waiting for a Release: The Expectation in Virtual Gaming Communities
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza +4 more
wiley +1 more source
Beyond Reviews of Road Safety Mass Media Campaigns: Looking Elsewhere for New Insights
Journal of Road Safety, 2011 Road safety practitioners are well served by a well-researched body of publications designed to inform the development and assessment of more effective mass media campaigns. But how does road safety advertising actually influence road user behaviours and
Barry Elliot
doaj
Journal of Modern ScienceAdvertising campaign analysis reports are considered an essential tool for marketing analytics. They are used to assess the effectiveness of the marketing activities carried out and to improve future activities.
Krzysztof Król +4 more
doaj +1 more source
Advert for higher education [PDF]
Marketing i Menedžment Innovacij, 2011 The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study.
N.V. Provozin, А.S. Teletov
doaj
How Pharmacy Students Feel about an HIV Pre-Exposure Prophylaxis Advertising Campaign. [PDF]
Innov Pharm, 2023 Ware KB.
europepmc +1 more source
It's the Spending, Stupid! Understanding Campaign Finance in the Big-Government Era [PDF]
, 2001 Proponents of new restrictions on campaign finance often argue that the United States spends too much money on campaigns and elections. That proposition is difficult to sustain since the nation spends so little of its wealth on campaigns.
Patrick Basham
core
ANALISIS PENGARUH GREEN PRODUCT DAN GREEN ADVERTISING TERHADAP KETERLIBATAN KONSUMEN DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KONSUMEN LAKSMIE FLORIST [PDF]
, 2011 Marketing-oriented concept of community not only relies on community needs, but also can bring prosperity through environmental responsibility around; in this case the product and the marketing are more environmentally friendly.
Melisa, Melisa, Tinjung, Desy Nursanti
core +1 more source
Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing
Journal of Consumer Behaviour, EarlyView.ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke +3 more
wiley +1 more source
Real-Time Bidding by Reinforcement Learning in Display Advertising [PDF]
, 2017 The majority of online display ads are served through real-time bidding (RTB) --- each ad display impression is auctioned off in real-time when it is just being generated from a user visit.
Cai, Han +6 more
core +2 more sources