Results 91 to 100 of about 18,778 (292)

Digital Rights Activism in Multilevel Governance

European Policy Analysis, EarlyView.
ABSTRACT Multilevel governance (MLG) without a clear hierarchical structure can create power imbalances among various actors, particularly in settings with overlapping jurisdictions and policy areas. This dynamic is especially pronounced in Internet governance, which faces a complex interplay of domestic laws, state interdependence, and heightened ...
Alison Harcourt
wiley   +1 more source

Guerrilla advertising cases study in public transport

Business: Theory and Practice
Guerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė, Margarita Išoraitė   +1 more
doaj   +1 more source

Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand [PDF]

Journal of Emerging Trends in Marketing and Management, 2016
Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable.
Grigaliūnaitė, Viktorija, Pilelienė, Lina   +1 more
doaj  

Brand promotion through online advertising: current tools

Цифровая социология
In the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its ...
K. A. Arzhanova, A. I. Eremeeva
doaj   +1 more source

Advertising, Promotional Campaigns, and Private Labels

, 2001
Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire   +2 more sources

A Person‐Centered Approach to Examining Out‐of‐School Participation Among Black Adolescents and Its Association With Racial and Ethnic Identity

Journal of Adolescence, EarlyView.
ABSTRACT Introduction Positive racial and ethnic identity formation is associated with psychological well‐being, especially for Black adolescents. Parental socialization and school‐related factors are key influences that have been studied, but less is known about other factors in an adolescent's social ecology, such as out‐of‐school activities.
Maureen T. S. Burns, Amy M. Bohnert, Byron D. Brooks, Robin Hayen, Alexis Boe, Edith Chen   +5 more
wiley   +1 more source

Unlocking Privacy in Healthcare: The Impact of Explanations on Privacy Concerns and Self‐Disclosure to Conversational Technologies

Journal of Operations Management, EarlyView.
ABSTRACT While artificial intelligence (AI)‐based conversational technologies offer exciting prospects in healthcare, the lack of transparency and elevated privacy concerns in using such technologies remain a challenge and make much‐needed information difficult to obtain while administering patient care.
Hashai Papneja, Sarv Devaraj
wiley   +1 more source

How Might Advertising Campaigns Rehumanize Cyclists?

Transportation Research Part F: Traffic Psychology and Behaviour
Although riding a bicycle is an efficient, healthy and sustainable mode of travel, in low-cycling countries there continues to be negative attitudes, harassment and aggression toward riders. Recent studies have found that part of this hostility could be due to dehumanization – the belief that cyclists are lesser humans.
Haworth, Narelle, Delbosc, Alexa, Schramm, Amy, Haslam, Nick   +3 more
openaire   +2 more sources

Unlocking Business Success: How Networking and Branding Capabilities Drive Performance Through Product Innovativeness

Strategic Change, EarlyView.
ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley   +1 more source

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis

İletişim Kuram ve Araştırma Dergisi
Guerrilla marketing is an innovative and unconventional approach to advertising that aims to create a lasting impact on consumers through creativity and surprise.
Nebi Seren, Fatih Bilici
doaj   +1 more source