Results 101 to 110 of about 16,849 (245)
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
The Ironic Effects of Financial Constraint‐Induced Suppression on Consumer Behavior
Psychology &Marketing, EarlyView.ABSTRACT Financial constraints are a pervasive concern for consumers, shaping spending patterns and psychological coping mechanisms. While previous research has primarily focused on behavioral adaptations, this study explores a cognitive mechanism: thought suppression.
Jane So, Miao Miao, Yuki Nishida
wiley +1 more source
Psychology &Marketing, EarlyView.ABSTRACT In mobile game advertising, failure‐depicting advertisements, which intentionally showcase unsuccessful gameplay scenarios, have emerged as an unexpectedly effective promotional strategy. This study examines the psychological mechanisms underlying the effectiveness of fail advertisements, with particular attention to the emotional response of ...
Moon Joonhyun +3 more
wiley +1 more source
Staying Offline or Going Online? Managing the Establishment of Service Platforms
Managerial and Decision Economics, EarlyView.ABSTRACT We study a global game in which consumers and sellers decide whether to join a service platform and interact more efficiently online. Uncertainties about the platform's technology value and users' participation behavior on both market sides cause a coordination problem.
Marit Holler +2 more
wiley +1 more source
Nonprofit Management and Leadership, EarlyView.ABSTRACT With the aim to explore the potential of machine learning for nonprofit research, this article contrasts traditional linear regression with four contemporary supervised machine learning approaches. Concretely, we predict (1) reputation ratings and (2) the total number of volunteers for 4021 non‐profit organizations in the U.S.
Moritz Schmid +2 more
wiley +1 more source
Fundraising as Contracting: Why Nonprofits Accept In‐Kind Donations
Nonprofit Management and Leadership, EarlyView.ABSTRACT In‐kind (nonmonetary) donations are a popular form of philanthropy that have received much less scholarly attention than monetary gifts. This study documents the prevalence of types of in‐kind giving and associated organizational practices, then explores links between the perceptions of nonprofit managers, organizational practices, and ...
Elizabeth Searing +3 more
wiley +1 more source
Public Administration and Development, EarlyView.ABSTRACT This study extends the literature on symbolic representation by examining how increased female representation affects citizens' attitudes in policy areas that are not typically salient to women. A survey experiment with South Korean citizens tested whether a greater presence of female police leaders overseeing patrol programs affects public ...
Sunyoung Pyo
wiley +1 more source
Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht
Brünner Beiträge zur Germanistik und Nordistik, 2016 The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from
Pavlína Tesařová
doaj
Drivers of human attitudes towards wolves Canis lupus in Kazakhstan
People and Nature, EarlyView.Abstract Kazakhstan is recognized as a key stronghold for the grey wolf (Canis lupus). Nonetheless, the wolf status and the dynamics of human‐wolf coexistence in the region remain poorly understood. This study aims to fill that gap by exploring current attitudes towards wolves in Kazakhstan and identify the underlying drivers of these attitudes.
Alyona Koshkina +5 more
wiley +1 more source
People and Nature, EarlyView.Abstract Tree‐planting initiatives are a crucial part of international sustainability and climate action efforts. Yet, many of these initiatives fail to achieve their long‐term sustainability and climate goals. The role of community value is an often‐overlooked factor in promoting the success of new tree plantings.
Claire L. Narraway +8 more
wiley +1 more source