Results 111 to 120 of about 18,778 (292)
Psychology &Marketing, EarlyView.ABSTRACT This study examines how consumer responses to religious advertising are influenced by two dimensions of open‐mindedness: rational and intuitive. Across three experiments, participants viewed ads that varied in the strength of their religious cue.
Yeqing Bao +3 more
wiley +1 more source
THE BEHAVIORAL IMPACT OF AN ADVERTISING CAMPAIGN TO PROMOTE SAFETY BELT USE [PDF]
, 1988 John G. Cope +2 more
openalex +1 more source
The Phenomenon of Creepiness in a Digital Marketing World
Psychology &Marketing, EarlyView.ABSTRACT Creepiness is a potential negative emotional response by consumers toward the digital data‐driven personalization of marketing efforts. This phenomenon has become increasingly prevalent with the rise of advanced (AI) technologies and inexpensive data collection.
Alisa Petrova +3 more
wiley +1 more source
No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
Psychology &Marketing, EarlyView.ABSTRACT We introduce Digital Technology Captivity (DTC), a form of consumer vulnerability that arises when digital technologies become the mandatory gateway to essential services. When access is tied to systems that feel unfamiliar, complex, or intimidating—and when preferred alternatives are limited—consumers may experience heightened vulnerability ...
Carolyn Wilson‐Nash +4 more
wiley +1 more source
Assessing the Impact of Advertising Agencies on Effective Advertising Campaigns [PDF]
, 2022 Akinrosoye A.I. +3 more
openalex +1 more source
Don't You Know That You're Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
Psychology &Marketing, EarlyView.ABSTRACT Research on misinformation has focused on message content and cognitive bias, overlooking how source type shapes toxic engagement. This study addresses that gap by showing that influencer‐driven misinformation does not merely increase toxicity: it reconfigures its nature and persistence through relational and social influence mechanisms ...
Giandomenico Di Domenico +2 more
wiley +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Staying Offline or Going Online? Managing the Establishment of Service Platforms
Managerial and Decision Economics, EarlyView.ABSTRACT We study a global game in which consumers and sellers decide whether to join a service platform and interact more efficiently online. Uncertainties about the platform's technology value and users' participation behavior on both market sides cause a coordination problem.
Marit Holler +2 more
wiley +1 more source
Supergeil muss es sein – Deutsche virale Werbung 2014 aus der sprachlichen Sicht
Brünner Beiträge zur Germanistik und Nordistik, 2016 The paper presents recent German viral advertising campaigns in 2014. A brief description of viral marketing strategies is given along with a short linguistic analysis of characteristic language features on some successful viral advertising examples from
Pavlína Tesařová
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