Results 121 to 130 of about 18,778 (292)
Nonprofit Management and Leadership, EarlyView.ABSTRACT With the aim to explore the potential of machine learning for nonprofit research, this article contrasts traditional linear regression with four contemporary supervised machine learning approaches. Concretely, we predict (1) reputation ratings and (2) the total number of volunteers for 4021 non‐profit organizations in the U.S.
Moritz Schmid +2 more
wiley +1 more source
Motivation as an efective instrument of contemporary advertising
RUDN Journal of Studies in Literature and Journalism, 2011 This article deals with the problem of motivation influence on effective contemporary advertising campaigns. The language constructions, music and slogans are considered as an important tool of communication dialogue between sender and receiver of the ...
V L Mouzykant
doaj
Gender Stereotypes in Advertising Campaigns of the XXI Century
, 2021 Veronica Novikova
openalex +1 more source
Obesity, EarlyView.ABSTRACT Objective This study compared the effects of phentermine‐topiramate‐ER (mid‐dose 7.5/46 mg) versus placebo on weight loss and cardiovascular disease (CVD) risk outcomes when used as an adjunct to a digitally enhanced lifestyle intervention (DELI).
Alejandro Campos +15 more
wiley +1 more source
Drivers of human attitudes towards wolves Canis lupus in Kazakhstan
People and Nature, EarlyView.Abstract Kazakhstan is recognized as a key stronghold for the grey wolf (Canis lupus). Nonetheless, the wolf status and the dynamics of human‐wolf coexistence in the region remain poorly understood. This study aims to fill that gap by exploring current attitudes towards wolves in Kazakhstan and identify the underlying drivers of these attitudes.
Alyona Koshkina +5 more
wiley +1 more source
Real estate advertising campaigns in the context of natural hazards
, 2018 Yin Long +5 more
openalex +1 more source
People and Nature, EarlyView.Abstract Tree‐planting initiatives are a crucial part of international sustainability and climate action efforts. Yet, many of these initiatives fail to achieve their long‐term sustainability and climate goals. The role of community value is an often‐overlooked factor in promoting the success of new tree plantings.
Claire L. Narraway +8 more
wiley +1 more source
Decoding Fear in Advertising: A Consumer Response Study on LIC's Insurance Campaigns
Tripti Jain, Subhash Gupta
openalex +1 more source
People and Nature, EarlyView.Abstract Human–wildlife interactions are becoming more common as we progress through the Anthropocene. People tend to feed wildlife more regularly as it is often popularised by social media and can counteract their disconnect from the natural world. These interactions impact wildlife behaviour, feeding ecology and zoonotic transmission dynamics. Due to
Jane Faull +9 more
wiley +1 more source