Results 131 to 140 of about 16,849 (245)

The effect of competing direct-to-consumer advertising campaigns on the use of drugs for benign prostatic hyperplasia: time series analysis. [PDF]

J Gen Intern Med, 2015
Skeldon SC, Kozhimannil KB, Majumdar SR, Law MR.   +3 more
europepmc   +1 more source

Local labor market frictions and platform‐based entrepreneurship

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Building on prior research about the heterogeneous impact of labor shocks on individuals' propensity to start businesses, we explore how local labor market frictions affect individuals' selection into platform‐based entrepreneurship.
Ruiqing Cao, Yifan Lyu
wiley   +1 more source

The Reasons to Get Vaccinated: A Cross-Sectional Study on HPV Vaccination Adherence in a Northern Italian University. [PDF]

Vaccines (Basel)
Perrone PM, Zanzi R, Biganzoli E, Pregliasco F, Castaldi S.   +4 more
europepmc   +1 more source

Strategic framing of novel ideas: How contestation shapes the evolution of novelty

Strategic Entrepreneurship Journal, EarlyView.
Abstract Research Summary Entrepreneurs use strategic framing to gain support for their novel ventures, products, and services. A key challenge entrepreneurs face is that audiences often contest frames that introduce novel ideas, especially when these ideas disrupt audiences' mental and business models.
Janina Klein, Elco van Burg, Christine Moser   +2 more
wiley   +1 more source

Values and visibility: How CEO activism influences private and public consumer choices

Strategic Management Journal, EarlyView.
Abstract Research Summary Firms' and executives' stances on controversial issues affect consumer behavior. This “political consumerism” might be motivated by ideology and a desire to signal to peers, and thus vary for private and public purchases. We conduct an experiment with 1198 consumers to study how purchase visibility affects responses to CEO ...
Young Hou, Christopher Poliquin
wiley   +1 more source

Cessation outcomes and healthcare provider advice to quit among tobacco users: A cross-sectional analysis of the 2018-2019 Tobacco Control Policy (TCP) India survey. [PDF]

Tob Induc Dis
Kodali PB, Pednekar MS, Gupta PC, Quah ACK, Fong GΤ, Bialous SA, Vijayaraghavan M.   +6 more
europepmc   +1 more source

Parent and child interactions with two contrasting anti-obesity advertising campaigns: a qualitative analysis. [PDF]

BMC Public Health, 2014
Thomas SL, Olds T, Pettigrew S, Yeatman H, Hyde J, Dragovic C.   +5 more
europepmc   +1 more source

PERBANDINGAN IMPLEMENTASI ADVERTISING CAMPAIGN

, 2013
Advertising campaign merupakan serangkaian bentuk iklan melalui berbagai media dan berpusat pada satu tema dalam satu waktu. Tujuan utama advertising campaign adalah menyampaikan pesan dalam suatu tema yang diluncurkan kepada masyarakat sehingga tema tersebut menjadi ciri khas produk.
openaire   +1 more source

Rebound Effects of Digital Textile Microfactories in Fashion, a System Dynamics Study of CO2 Emissions

Systems Research and Behavioral Science, EarlyView.
ABSTRACT The fashion industry's high resource use and globalised supply chains generate environmental degradation through overproduction, waste and pollution. Digital Textile Microfactories (DTMFs) are promoted as a more sustainable alternative because they enable fast, digitalised and often localised production, but lower costs and a greener image may
Juan Esteban Martinez‐Jaramillo, Luis Stütz, Meike Tilebein   +2 more
wiley   +1 more source

Detecting freebooted content in social media ads: multimodal provenance and e-commerce implications. [PDF]

Front Artif Intell
Weinlich P, Semeradova T.
europepmc   +1 more source