Results 151 to 160 of about 18,778 (292)

The Impact of Message Framing and Theme Type on Public Campaign Advertising Focused on Elemantary School Student

, 2013
김승필, 김희정
openalex   +1 more source

Advancing Sustainable Consumption in the Green Skincare Sector: Examining Celebrity Endorsements Through the Theory of Planned Behavior and Source Credibility Theory

Sustainable Development, EarlyView.
ABSTRACT This study examines how celebrity endorsements drive sustainable consumption by shaping purchase intentions for green moisturizers in China, integrating the Theory of Planned Behavior (TPB) and Source Credibility Theory (SCT). Surveying 700 consumers and applying partial least squares structural equation modeling (PLS‐SEM), we find celebrity ...
Muni Ni‐Ying, Gengyang Tu, YuanXi Su, Jorge Matute, Belén Derqui   +4 more
wiley   +1 more source

The effect of competing direct-to-consumer advertising campaigns on the use of drugs for benign prostatic hyperplasia: time series analysis. [PDF]

J Gen Intern Med, 2015
Skeldon SC, Kozhimannil KB, Majumdar SR, Law MR.   +3 more
europepmc   +1 more source

Can Happiness Be Sustainable? Monitoring Global Consumption Footprints From 2015 to 2024

Sustainable Development, EarlyView.
ABSTRACT Understanding how happiness relates to resource consumption requires considering not only domestic environmental impacts but also the broader transnational effects embedded in global trade. To address this gap, this study introduces the Consumption Footprint–Happiness Ratio (CHR), a visual analytic metric that captures the intensity of ...
Chong‐Wen Chen
wiley   +1 more source

Detecting freebooted content in social media ads: multimodal provenance and e-commerce implications. [PDF]

Front Artif Intell
Weinlich P, Semeradova T.
europepmc   +1 more source

Measuring the effectiveness of out-of-home advertising campaigns in South Africa

, 2022
Melanie Babst, Thérèse Roux, Johan de Jager   +2 more
openalex   +2 more sources

The Nexus Between Circular Economy and Sustainable Supply Chain Management: PRISMA Methodology

Sustainable Development, EarlyView.
ABSTRACT The intersection of sustainable supply chain management (SSCM) and circular economy (CE) has attracted increasing academic and practical attention, emphasizing the need for integrated sustainability approaches. This study employs the PRISMA protocol and conceptualizes the CE–SSCM relationship as a dynamic system in which internal capabilities,
Feriel Barkaoui, Khaled Ben abdallah
wiley   +1 more source

Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]

Ann Neurosci
Ts S, Gupta SK, Laishram L.
europepmc   +1 more source

Climate Action Delay Discourses in the Sports Sector: Insights From Interviews With Athletes and Staff

Sustainable Development, EarlyView.
ABSTRACT There is a major contradiction between the current model of international elite sport and efforts to mitigate climate change. This study investigates climate action delay discourses within the sports sector by analyzing 28 semi‐structured interviews with athletes and sports federation employees.
Pascal Stegmann, Manuel Suter
wiley   +1 more source

Rationale and protocol for a prospective clinical trial enrollment improvement hybrid study within a trial. [PDF]

Contemp Clin Trials Commun
Lewicki P, Clark S, Shoemaker E, Wang B, Ross J, Daignault-Newton S, Carlozzi N, Martin-Schwarze A, Meurer W, Sales A, Ghani K, Dauw C, Stensland K.   +12 more
europepmc   +1 more source