Results 251 to 260 of about 18,778 (292)

Improving Recruitment Through Social Media and Web-Based Advertising to Evaluate the Genetic Risk and Long-Term Complications in Stevens-Johnson Syndrome and Toxic Epidermal Necrolysis: Community-Based Survey.

J Med Internet Res
Williams EA, Martin-Pozo MD, Yu AH, Daniels K, Marks M, O'Connor A, Phillips EJ.   +6 more
europepmc   +1 more source

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Online advertisement campaign optimisation

International Journal of Services Operations and Informatics, 2007
Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the ...
Weiguo Liu, Shi Zhong, Mayank Chaudhary, Shyam Kapur   +3 more
openaire   +1 more source

Evaluation of Antismoking Advertising Campaigns

JAMA, 1998
Active and passive smoking are the first and third leading preventable causes of death. Many states are running or initiating antitobacco media campaigns.To review research on the effectiveness of different antismoking messages and published evidence of the effectiveness of paid antismoking advertising.Focus group studies conducted by professional ...
L K, Goldman, S A, Glantz
openaire   +2 more sources

Political Campaign Advertising Dynamics

Political Research Quarterly, 2003
We investigate the effectiveness of political campaign advertisements. From findings in communications, political science, and psychology, we know that the relation between voters and campaign strategists is dynamic and evolves until voters’ views on a candidate crystallize. After that point, political campaign advertisements are ineffective.
Granato, Jim, Wong, M.C. Sunny
openaire   +1 more source

Campaigning, Debating, Advertising

2011
Abstract This chapter studies debating, advertising, and campaigning, the latter playing an important role in American democracy, first discussing the development of political campaigns and summarizing the broad theoretical perspectives that have directed scholarly thinking and research on campaign effects. Next, it examines the findings
Bradford H. Bishop, D. Sunshine Hillygus
openaire   +1 more source

Successful industrial advertising campaigns

Industrial Marketing Management, 1986
Abstract This study investigated the correlation of seven hypothesized factors to outcomes of industrial advertising campaigns. It is based on a survey of advertising agency executives and advertising executives of corporations. The results indicate that the correlates of successful industrial advertising campaigns vary according to the intended ...
Pradeep K. Korgaonkar, Danny N. Bellenger, Allen E. Smith   +2 more
openaire   +1 more source

Using Campaign Advertisements to Assess Campaign Processes

Journal of Political Marketing, 2003
ABSTRACT Scholars seeking to examine the effect that campaign processes have on election outcomes have focused largely on the behavior of voters. In contrast, the behavior of candidates, particularly with respect to the information that candidates communicate to voters, has received limited attention in the literature.
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Advertiser Risk Taking, Campaign Originality, and Campaign Performance

Journal of Advertising, 2013
Originality is an important characteristic of effective advertising, but what contributes to advertising originality is far from clear. This research examines the effect of the advertiser's creative risk-taking propensity on campaign originality. We draw on agency theory and the creativity literature to develop two behavioral strategies that risk ...
Guangping Wang, Wenyu Dou, Hairong Li, Nan Zhou   +3 more
openaire   +1 more source