Results 51 to 60 of about 18,778 (292)
Sensegiving, ESG, and Firm Value: Mitigating Interpretive Uncertainty in South Korea
Business Strategy and the Environment, EarlyView.ABSTRACT As environmental, social, and governance (ESG) becomes central to corporate strategy, firms must navigate the tension between meeting stakeholder expectations and avoiding overinvestment. This study examines how interpretive uncertainty—arising from stakeholders' divergent cognitive frames—produces a nonlinear relationship between ESG ...
Yanghee Kim +3 more
wiley +1 more source
CONDUCTING A NATIONAL DIGITAL ADVERTISING CAMPAIGN UNDER CONDITIONS OF UNCERTAINTY [PDF]
, 2023 Bohdan Kolesnyk, Andrii Zolkover
openalex +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines consumer purchase intentions for a sofa produced through industrial symbiosis (IS), utilizing recycled textiles and fibers. As a high‐investment product, the IS sofa requires a significant financial commitment and involves complex decision‐making, an area less studied compared with other sustainable goods categories.
Rosa Maria Dangelico +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT This paper examines the association between environmental, social, and governance (ESG) ratings and firm performance, taking into account the role of firms' strategic investments in research and development (R&D) and advertising. Drawing on resource‐based view and signalling theory perspectives and employing the generalised method of moments ...
Syed Zulfiqar Ali Shah +2 more
wiley +1 more source
Politeja, 2017 Internet Electoral Advertising and Advertising in the “Old” Media in Polish Parliamentary Campaigns from 2001 to 2015 In this paper the author discusses the issues of popularity of electoral advertising in the “old” and “new” media.
Jakub Żurawski
doaj +1 more source
Impact Measuring in Sustainable Ventures: A Process Perspective
Business Strategy and the Environment, EarlyView.ABSTRACT Impact measurement is crucial for sustainable ventures to quantify their contribution to sustainable development. Although research has highly focused on impact measurement as a static activity, we conduct a qualitative study to explore how impact measuring as a process unfolds over time.
Jan Moellmann +2 more
wiley +1 more source
Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers
Romanian Journal of Communications and Public Relations, 2017 As consumption has become a major aspect that characterizes the life of people currently aged 55 and older, fervent public and academic debates have been raised around the accurate portrayal of seniors in advertising.
Alina Duduciuc
doaj +3 more sources
Management of advertising campaign planning in the pharmaceutical sector of the e-commerce market
E-Management, 2019 General trends in the Russian advertising market are observed in the pharmaceutical segment as well as in the others. Advertising, implementing during distance advanced training, which is mandatory for pharmacists and medical workers, extension of ...
E. V. Sumarokova, A. O. Anishchik
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Collaborations with nonprofits can enhance firms' legitimacy, yet the relationship between their communication and corporate environmental legitimacy remains poorly understood. Furthermore, research lacks an analysis of the communication of business‐nonprofit collaborations through multiple actors' perspectives.
Andrea Rizzuni +3 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source