Results 61 to 70 of about 18,778 (292)
Characteristics of healthy weight advertisements in three countries
Australian and New Zealand Journal of Public Health, 2018 Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight.
Simone Pettigrew +4 more
doaj +1 more source
Efficiency of Online Advertising Strategies on Romanian Social Networking Websites [PDF]
Journal of Emerging Trends in Marketing and Management, 2022 Social networking websites have constituted the backbone of online marketing campaigns for the last decade. The advertising budgets migrated to online tools steadily since the end of the last century, and for the past decade they became the preferred ...
Lucia Nicoleta Barbu +2 more
doaj
INTEGRATED ADVERTISING CAMPAIGN
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2010 Campaign and especially advertising campaign represents one of the variables of the marketing mix, an important one, being difficult to separate its contribution from the one of the other elements. Irrespective of the specific object that is behind an advertising company, the investment will be retrieved only if the right information is transmitted to ...
Adina Claudia NEAMŢU, LIVIU NEAMTU
openaire +1 more source
Consumer Adoption of Internet of Things
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 673-693, March 2025.ABSTRACT The Internet of Things (IoT), a pivotal technology in enhancing user connectivity, faces a paradox: its widespread potential yet limited consumer adoption. This study addresses this dichotomy by synthesizing a large‐scale meta‐analytic structural equation modeling (MASEM) and hierarchical linear meta‐analysis (HiLMA) of 2736 effect sizes from ...
Wagner Junior Ladeira +6 more
wiley +1 more source
The impact of large-scale social media advertising campaigns on COVID-19 vaccination: Evidence from two randomized controlled trials. [PDF]
AEA Pap Proc, 2023 Ho L +16 more
europepmc +1 more source
Waiting for a Release: The Expectation in Virtual Gaming Communities
Journal of Consumer Behaviour, EarlyView.ABSTRACT This study examines how virtual gaming communities influence and maintain player expectations before, during, and after a game's release. A mixed‐methods study was conducted, comprising a netnography followed by an experiment. First, a netnographic study was conducted over 12 months, tracking communities to understand player behavior and ...
Lucas Lopes Ferreira de Souza +4 more
wiley +1 more source
Impact of Advertising Campaigns Among Online Gamblers: The Role Perceptions of Social Support and Personality Traits. [PDF]
Front Psychiatry, 2021 Tessier S, Romo L, Zerhouni O.
europepmc +1 more source
Mind the Gap—An Empirical Analysis of the Attitude‐Behaviour Gap in Grocery Retailing
Journal of Consumer Behaviour, EarlyView.ABSTRACT The attitude‐behaviour gap describes the mismatch between what consumers express in terms of preferences and how they actually behave when making purchase decisions. This gap is particularly relevant for organic food, where consumers often show strong positive attitudes but do not consistently buy organic products.
Kevin Ermecke +3 more
wiley +1 more source
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, EarlyView.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source