Results 71 to 80 of about 18,778 (292)

AI and digital out-of-home advertising in smart cities

Smart Cities and Regional Development Journal
The purpose of the text is to explore some of the possibilities that artificial intelligence (AI) offers to increase the effectiveness of digital out-of-home (DOOH) advertising campaigns.
Nikola VANGELOV
doaj   +1 more source

The Xenocentric Mindset: Cultural and Personality Drivers Behind Consumer Preferences

Journal of Consumer Behaviour, EarlyView.
ABSTRACT This study examines the psychological and cultural dimensions that influence consumer xenocentrism in Brazil and Iran, focusing on horizontal–vertical individualism–collectivism and the “Big Five” personality traits—extraversion, agreeableness, conscientiousness, neuroticism, and intellect/imagination.
José I. Rojas‐Méndez, Flavia Braga Chinelato, Golnoush Zeidabadi, Marta Massi   +3 more
wiley   +1 more source

Decoding Emotional Signatures of Ethical Ads: An Analysis of Actor‐Viewer Synchrony

Journal of Consumer Behaviour, EarlyView.
ABSTRACT We examine whether ethical advertisements differ from conventional ads in their on‐screen emotional signatures and whether those signatures transfer to actor‐viewer synchrony. Study 1 analyses 138 professionally produced YouTube ads using Automated Facial Expression Recognition (AFER) and Convolutional Neural Networks (CNN) to quantify actor ...
Vik Naidoo, Nicolas Hamelin
wiley   +1 more source

Transformation of advertising campaigns of sales channels under the influence of digital technologies

Вестник Северо-Кавказского федерального университета
Introduction. In the digitalization era, advertising campaigns are also influenced by digital technologies. In this regard, consumer behavior is changing, which manufacturers need to adapt to by resorting to the use of digital marketing tools.Goal ...
E. A. Ponomareva, Yu. V. Vyaltseva
doaj   +1 more source

Framing Modern Slavery: Do Stakeholders Talk Past Each Other?

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, EarlyView.
ABSTRACT Modern slavery literature has thus far mostly adopted a downstream perspective, in the sense that researchers investigated corporate actors' responses after the enactment of transparency legislation. The common finding is that corporate disclosure is poor and ineffective, contributing to a failure to eradicate modern slavery.
Sylvain Durocher, Darlene Himick, Leigh Ellen Walsh   +2 more
wiley   +1 more source

Evolutionary dynamics on a regular networked structured and unstructured multi‐population

International Journal of Robust and Nonlinear Control, EarlyView., 2023
Abstract In this paper, we study collective decision‐making in a multi‐population framework, where groups of individuals represent whole populations that interact by means of a regular network. Each group consists of a number of players and every player can choose between two options.
Wouter Baar, Leonardo Stella, Dario Bauso   +2 more
wiley   +1 more source

Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases

Научный диалог
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion.
Yu. V. Donskova, A. D. Kurilova, Yu Zhang   +2 more
doaj   +1 more source

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source

Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius, Giancarlo Medeiros Pereira, Oduvaldo Vendrametto, Miriam Borchardt, Gabriel Sperandio Milan   +4 more
wiley   +1 more source

The Influence of Social Media Utilization, Digital Campaigns, and Advertising Expenditures on Increasing Company Revenue

Indonesian Interdisciplinary Journal of Sharia Economics
Technology and social media development have enabled companies to promote products more effectively, enhance interactions with customers, and increase revenue.
Rinaldi Rinaldi, Raja Bayu Ikhsan Riansyah   +1 more
doaj