Results 81 to 90 of about 16,849 (245)
Communication strategies for designing Facebook advertising campaigns to recruit rural participants to develop healthcare delivery interventions. [PDF]
J Clin Transl Sci, 2020 Flood-Grady E +6 more
europepmc +1 more source
JCPP Advances, EarlyView.Based on data collected monthly from April to July 2020, we found that time spent playing outside and with other children were associated with lower internalising problems across time in preschool‐aged children, whereas more time spent playing alone was associated with more severe internalising problems.
Helen F. Dodd +3 more
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT In today's fast‐paced market, developing innovative products with significant advantages over existing alternatives is essential for a strong market presence. This study, based on the resource‐based and dynamic capability view, examines how market and technological innovativeness contribute to differentiation advantage and improved business ...
Farbod Fakhreddin, Pantea Foroudi
wiley +1 more source
Виртуальная коммуникация и социальные сетиAs teenagers and young people grow more and more dependent on online communication, they become more psychologically vulnerable to numerous potential threats that thrive on the Internet. Social advertising may help to develop the necessary risk awareness
Aleksandr V. Ovrutsky +1 more
doaj +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Brand promotion through online advertising: current tools
Цифровая социологияIn the conducted research, the authors describe the features of brand promotion using Internet marketing tools. The key types of online advertising and their differences are given alongside with the data on the Internet advertising market and its ...
K. A. Arzhanova, A. I. Eremeeva
doaj +1 more source
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 Advertising is a trillion dollar industry, which reveals the importance for each of the company investing in advertising to create effective advertising campaigns in order to make investments profitable.
Grigaliūnaitė, Viktorija +1 more
doaj
Strategic Change, EarlyView.ABSTRACT This study investigates how strategic renewal, driven by the interaction among technological, marketing, and organizational innovation, enhances firms' economic performance. Using a panel dataset of 8871 Spanish firms covering the period 2009–2016, we provide empirical evidence on the different effects of each type of innovation and their ...
Beatriz Forés +3 more
wiley +1 more source
Guerrilla advertising cases study in public transport
Business: Theory and PracticeGuerrilla marketing in public transport is distinguished by the fact that it usually avoids traditional advertising methods such as television commercials or newspaper ads.
Aldona Jarašūnienė +1 more
doaj +1 more source
Advertising, Promotional Campaigns, and Private Labels
, 2001 Abstract In recent decades retailers have become significant economic and social actors within the value chain in most developed economies. In conjunction with this development, advertising and promotion of retailers as brands, and of retailers’ private label brands, has taken on greater importance and sophistication. These campaigns now
Reynolds, J, Ezrachi, A
openaire +2 more sources