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Consumer Decision-Making and Ophthalmic Conditions: A Novel Area of Marketing Research. [PDF]
Rom J OphthalmolGheorghe CM.
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Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.
JAMA Netw OpenGell S +5 more
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What is Advertising Literacy? Exploring the Dimensions of Advertising Literacy
Journal of Visual Literacy, 2010AbstractThe two principal aims of the article are to develop the concept of advertising literacy and to introduce a new model of advertising literacy. The article is also concerned to explore the meaning of advertising literacy and to identify the various angles from which it can be considered.
Nando Malmelin
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European Journal of Marketing, 2017
PurposeThis paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects. In addition, this study explored whether this effect is moderated by children’s general advertising liking. The
Steffi de Jans +2 more
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PurposeThis paper aims to examine the immediate and delayed effects of advertising literacy training on children’s cognitive advertising literacy for an embedded advertising format, product placement and, subsequently, its persuasive effects. In addition, this study explored whether this effect is moderated by children’s general advertising liking. The
Steffi de Jans +2 more
exaly +2 more sources
, 2019 Nowadays, children are confronted with a considerable amount of advertising, not only through traditional media channels, but also through a wide range of (new) digital formats such as advergames, social media advertising, and product placements. This raises the important issue of whether children are able to critically recognize and understand these ...
Zarouali, B. +3 more
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Electronic Commerce Research and Applications, 2021
Abstract The study investigates both the cognitive and the motivational learning effects of a digital game for learning aimed at enhancing the advertising literacy of children. A four-level between-subjects experiment was set up in a classroom environment among 113 students from 9 to 12 years old.
Steffi de Jans +2 more
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Abstract The study investigates both the cognitive and the motivational learning effects of a digital game for learning aimed at enhancing the advertising literacy of children. A four-level between-subjects experiment was set up in a classroom environment among 113 students from 9 to 12 years old.
Steffi de Jans +2 more
exaly +3 more sources
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Media Psychology, 2011It is widely assumed that advertising literacy makes children less susceptible to advertising effects. However, empirical research does not provide convincing evidence for this view. In this article, we explain why advertising literacy as it is currently defined (i.e., conceptual knowledge of advertising) is not effective in reducing children's ...
Rozendaal, E. +3 more
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2019
Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
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Brands are ubiquitous for the last years, they are present in almost every space on the web and especially in social computing, social networks, and social media. Their presence is linked to different aims and accompanied by comments. Mainly, the professional point of view focuses on the idea that social media provide the possibility of a conversation ...
Caroline Marti, Karine Berthelot-Guiet
openaire +3 more sources
The Digital “Advertising Call”: An Archeology of Advertising Literacy
2020This paper questions the notion of digital advertising literacy. We first propose a theoretical positioning that tries to think of self-taught literacy, not necessarily linked to education and state intervention, by a daily company with advertising.
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